Cision

APRIL 19, 2016

Social Media Measurement. What are you measuring? Incredible data: After Google and YouTube, Twitter is the next most popular search engine. We talked about it in our recent social trolls infographic , and we were stoked to hear Guy Kawasaki confirm best practices for dealing with social media detractors.

Social Media 0

Social Media Marketing Media Customer Service 0

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This is brand awareness in action.

Brand 104

Brand Branding How To SEO 104

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search value – search engines won’t fill out a registration form. The Case Supporting Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Sounds great, doesn’t it?

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. If you enjoyed this post, you might also like: Context in Marketing Campaigns, Mediums and Measurements [UML] . Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PR 20/20

JUNE 27, 2017

The more search engines can understand how your content fits together, the better your rankings. This could be optimizing the post for your target keywords and updating links and stats, or it could be changing a blog post into an infographic, or a multi-page guide. Look for internal linking opportunities between all of these topics.

SEO 60

SEO Engineering Blogging Infographics 60

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Make sure that they align with the needs of your business. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Improve the findability of your content on search engines like Google. Social Media Measurement' Generate more links back to your website. Spark conversation with comments.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read! John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. The ability to show our PR efforts are working. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are a search engine optimization professional, you know this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The blog is listed first for a reason; it’s the engine. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The blog is listed first for a reason; it’s the engine. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. If you’d like to learn more about setting link building goals, check out this Search Engine Watch article.). For example, some link types could be guest post, infographic, or resource page. Answer: Look to past campaigns.

Data 67

Data How To Analysis Comparison 67

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. SEO: Search engines are now regarded as a media source by the public. SEO: Search engines are now regarded as a media source by the public. Your content has to be found in search and news engines.

SEO 153

SEO Engineering LinkedIn Analytics 153

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Engagement with news brands online is messy and tricky to measure. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. I focused on the human element of the company, which put a spotlight on the founders – two former NASA engineers – and their passion for Bitcoin. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Reddit 120

Reddit Social Media Comparison Pitching 120

Contently - Strategy

JULY 31, 2019

Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85