5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages. Use attractive images, infographics, and videos to captivate attention and make the message stand out.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

PR 20/20

FEBRUARY 20, 2023

Search engine optimization (SEO). By doing keyword research and creating optimized content for search engines, you can attract potential customers who are actively searching for solutions to their problems. Some examples of content marketing include: Infographics. Ebooks and Whitepapers. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Analysis Infographics Writing 103

Cision

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. So write your release with your audience in mind.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. So write your release with your audience in mind.

Writing 293

Writing How To Infographics Pinterest 293

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. Optimize every piece of content so it is perfectly formatted for search engines. Perhaps even ”what causes eczema?”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Cool infographics. Optimize for search engines. Information is everywhere. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

Cision

JANUARY 9, 2018

Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. We know how that works; it’s one of the core functions of PR. Owned Links. Any link that you created is owned.

Google 113

Google Guidelines Web Engineering 113

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

MaccaPR

OCTOBER 10, 2022

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines, like Google. By partnering with an influencer on an SEO-optimized blog, content can be easily found and referenced online – forever!

Conference 62

Conference Marketing Instagram YouTube 62

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Optimise the content by using keywords and adding links. Alternative formats. A press release can have alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). red) – A search engine for free-to-use images. Pic Findr – A search engine that allows for you to set license filters for an image search.

Engineering 120

Engineering Creativity Google Community 120

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Check out Chris’s infographic board on Pinterest. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. But what differs between everyday monitoring and in-crisis monitoring?

Social Media 249

Social Media Crisis Media Training 249

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Writing 62

PR Fuel

MARCH 19, 2021

Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. Call to Action.

Small Business 90

Small Business Writing Engineering Radio 90

Business Wire

FEBRUARY 21, 2017

Search engines showcase the first 70 characters of your headline. Include hyperlinks to provide reporters with instant access to back up materials, add a photo, infographic or video that visually tells your story to activate visual learners and include social prompts in your news release to allow fans to advocate on your behalf.

Writing 216

Writing Report How To Google 216

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. People are now four times more likely to ignore information that doesn’t fit their view of events. Peers are Highly Credible. PR Lessons

System 100

System Training Engineering Employee 100

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Some rules of thumb include making sure the title of your post contains your key word or words as well as within the post, so that search engines recognize an in-depth piece. Another tip: while you may fall in love with your clever title that involves a play on words, search engines prefer simpler and more direct headlines.

Blogging 136

Blogging Writing Engineering Analytics 136

ImPRessions - Crenshaw Communications

JULY 21, 2017

Expanding on what the mighty search engine already does, the enhanced “information feed” is more news-oriented and advanced in its use of machine learning and AI to intuit and reflect your interests. Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

PR Job Coach

OCTOBER 31, 2013

This assures consistency, repeatability and better search engine optimization by focusing on your essential and core competencies. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.

How To 247

How To Skype YouTube Construction 247

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs).

Infographics 105

Infographics SEO Writing Pitching 105

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

Local 89

Local SEO Engineering Web 89

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150