Blogging Engineering Infographics Measurement 
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?
Cision
SEPTEMBER 26, 2017
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Measuring Content Effectiveness. Keeping Content Engaging.
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Prohibition
NOVEMBER 7, 2023
It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.
Deirdre Breakenridge
MARCH 23, 2016
The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Benchmarking.
Presspage
MARCH 5, 2020
Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.
Sword and the Script
JUNE 11, 2019
Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search value – search engines won’t fill out a registration form. Comments are still open on this blog.
Contently - Strategy
JANUARY 29, 2019
Brand awareness can seem like a vague force that’s hard to measure. While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This is brand awareness in action.
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