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Why Training Your Employees on Personal Branding is Good PR

Marketwired

However, a strong personal brand can actually enhance and grow a company internally and externally. In most cases, companies and brands don’t understand that building the brand of their employees is just as important as building the brand of the company itself. Let’s flash back a bit, though.

Employee 100
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. So when your employees are interviewed, and their quotes or images appear in the media, it can give them a real morale boost. There are softer, more intangible results which can be meaningful for internal stakeholders over years to come.

Local 128
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world. We were playing catchup.

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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Listen to your employees. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your customers.

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Should you remove author names from blog posts when employees leave?

Communications Conversations

Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris Havens (internal communications manager at Best Buy) did a fantastic job talking about how their corporate blogs have evolved the last 2-3 years.