Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Measurement 40

Measurement Agency Employee Insurance 40

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential. You can connect with David on LinkedIn.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

JULY 6, 2021

Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”. Employee comms merger.

Pitching 89

Pitching Report Software Survey 89

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

FEBRUARY 2, 2022

“Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Notified said it can now monitor brand mentions on TikTok.

SEO 139

SEO Content Marketing Marketing Software 139

The Resolution Blog

JULY 9, 2018

You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. Don’t forget all the employees all have social channels too. And that’s just Twitter, you can follow a similar process for LinkedIn?—?they

Retail 168

Retail Internal International Twitter 168

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate.

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 96

Social Media Privacy Media Training 96

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline. What we do 5.

Government 103

Government Education Print Ethics 103

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * What’s working now–and what isn’t?

Strategy 120

Strategy How To Guidelines Advertising 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. Until today. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. employees in the U.S. – You can find more from her on LinkedIn and Twitter. It’s massive – 4.6M 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

AUGUST 5, 2019

And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. Communicators Must Lead.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. Also, please read the Pitches!

Pitching 64

Pitching Analytics Enterprise System 64

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. How can we find employees who have the potential to be leaders and leaders? I then wrote “10 things I learned at McDonald’s" and this had 10,000 likes on LinkedIn along with the pictures. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. That’s why all devices must be secure and security measures clearly communicated and enforced. But the shutdown also threatens brand health, and not only due to lost business. Know SEO basics. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. How can you measure success of the long-form posts?

Corporate 100

Corporate Leadership Brand Branding 100

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Some of them: the state of the economy (no surprise).

Internal 96

Internal International Case Study Insurance 96

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Monitor and measure results: The job doesn’t stop the moment you promote the video. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 49

Insurance Insurance Healthcare Communications 49