ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. If that’s how they’re thinking, there is a much bigger issue at play.

Reputation 48

Reputation Employee Google Internal 48

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press.

Corporate 182

Corporate Analysis Reputation Trends 182

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 143

Corporate Report Survey Employee 143

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. That nothing they say will hurt their and the brand’s reputation.

Employee 129

Employee Brand Branding Policies 129

ImPRessions - Crenshaw Communications

JUNE 12, 2020

But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Facebook went from having a three percent black workforce to 3.8 But commitment to racial diversity and equality is now inextricably linked to business reputation.

Technology 248

Technology Company Enterprise Community 248

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Dropping proactive media relations can also pose a reputation risk. What the data shows about marketing in a recession.

Comparison 296

Comparison Advertising Advertising Reputation 296

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Facebook just can’t catch a break. In 2018, past misdeeds caught up with Facebook. In November, The New York Times broke a blockbuster story based on three years’ worth of insider accounts of Facebook’s handling of the scandal. Here’s part one of my list for 2018 PR Winners and Losers. The PR Losers.

Banking 257

Banking Facebook Reputation Crisis 257

Onclusive

MARCH 9, 2023

Twitter drove the greatest share of conversation, whilst Facebook generated the highest impressions. Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

PR in High Definition

OCTOBER 30, 2023

Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. This has meant that company reputations have begun to blur with the personal reputations of their employees and (crucially) their leaders.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

David PR Group

JANUARY 5, 2019

Here are five key online reputation trends for 2019. Lesson: Don’t publicly bash your organization’s most high-profile employee. While some internet trolls thought it might do damage to her reputation, many folks came to her defense – saying the video was more adorable than offensive. Moss was quickly fired. Happy New Year!

Reputation 64

Reputation Trends Social Media Travel 64

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. It is a challenge to cut through all the noise, which is why it’s important to provide access to reputable news sources and be available to field questions as they arise. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

Remote PR Jobs

SEPTEMBER 25, 2023

Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman. One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”.

Reputation 40

Reputation Measurement How To Financial 40

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

David PR Group

NOVEMBER 17, 2016

Two days ago, I resisted the urge to perform my first “un-friending” on Facebook after receiving an inane reply to one of my posts. Sure, your morning-after musings may now be deep in your Facebook, Twitter or Instagram feeds, but they are still there nonetheless – and they can be found via search engines or just a small level of sleuthing.

Social Media 40

Social Media Reputation Media Employee 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Reputation Management? What is Social Media Monitoring? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

David PR Group

MARCH 3, 2017

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. With many reputation issues, people simply make mistakes. And the link between cybersecurity and online reputation is only getting stronger.

Reputation 40

Reputation Mobile Training Conference 40

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Today, one comment on social can impact a brand’s reputation. Reputation management doesn’t begin when a crisis hits or when a bad comment is posted online.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Five years later, Barilla has nearly pulled itself out of the reputation hole.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups. Wells Fargo ruins reputation with cross-selling scandal.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR in High Definition

JANUARY 26, 2022

Facebook whistle-blower Frances Haugen’s testimony before the US senate in 2021 shed light on the damage that has been caused by the social media giant to its users, leading to legislation such as the Online Safety Bill in the UK being strongly considered by lawmakers. Maintaining synergy through employee comms.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Melissa Agnes

AUGUST 13, 2014

Doing so will only hurt your organization’s reputation. It is difficult to Facebook post your way out of a crisis. ” Firstly, you aren’t supposed to tweet your way, or Facebook your way out of a crisis. Next, e-mail the link to all of your employees. That’s not the goal. They’re on Twitter!

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. However, if you don’t prepare in advance, medium-level threats can just as easily burn your brand’s reputation.

Social Media 120

Social Media Crisis Crisis Communications Media 120