Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

FEBRUARY 12, 2019

Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Yet there’s still data to support frequency: “Bloggers who publish weekly or more are nearly 2.5x

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 147

Employee Print Writing Survey 147

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I started to think of a product that PR folks like me could use that would actually help them in their jobs. Something that would make a PR person’s job and life easier. Building the data table in SQL and Python.

Technology 59

Technology Web System Course 59

Melissa Agnes

FEBRUARY 16, 2016

Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. You should also task them with keeping these lists current and up to date.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. It has never been a valid measurement for PR #measurepr. A2: AVE qualifies for a start.

Measurement 40

Measurement Analytics Google YouTube 40

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I started to think of a product that PR folks like me could use that would actually help them in their jobs. Something that would make a PR person’s job and life easier. Building the data table in SQL and Python.

Technology 52

Technology Web System Course 52

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. She suggested my name as a speaker for the DC edition of eMetrics, and I was absolutely bowled over. But they have data – so be nice.

Analytics 79

Analytics Publicity Print Measurement 79

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? Check out our services. click image for higher resolution).

Financial 88

Financial Video Survey Google 88

Buzzstream

OCTOBER 30, 2018

Late on a Sunday night sitting around an apartment, three of us dug into our site data on Ahrefs. Our platform has an enormous number of user-driven insights; this empowers our research team to create reports and best-of lists that are backed with high data integrity. PR worked with media outlets to acquire media coverage.

Software 56

Software Report Data Strategy 56

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. With the right audience data, Facebook advertising can get your brand in front of your targets. New and useful Facebook features for B2B PR and marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. When it comes to blogging, anyone can compile data and churn out a post. Shonali is correct; I dont have much to do with those two stylistic elements, as Shonali is responsible for the editing. Regardless, thanks for visiting! Read All About It!

Blogging 71

Blogging Twitter Creativity Facebook 71

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017.

Analysis 78

Analysis Marketing Engineering Data 78

Cision

AUGUST 10, 2015

Email templates were probably made by a PR pro. Use Scrivener to create and edit content. Tag documents for quick organization and search. It consolidates social data (with emphasis on data from its parent company LinkedIn) and provides it to you at a glance in your email. Develop Email Templates.

Software 120

Software Mobile Video Examples 120

Sword and the Script

APRIL 17, 2018

He’s my guest on this edition of the Off Script Q&A series. . With more moving parts in campaigns, however, those infrastructures are accommodating for more data and new varieties of content (with video being a continuously growing trend). Is there a potential security risk in how you’re collecting data?

Marketing 62

Marketing Technology Data System 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Analytics Instagram 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Thankfully, BuzzStream lets you make edits in this section itself, in case you spot anything last-minute or want to alter it for the selected contacts without amending the entire template. Click on the name to edit it and Done when you’ve finished with that field. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 101

Software Analysis Data Tools 101

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164