Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities. Requirements.

Software 150

Software Measurement Analytics Data 150

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. Document Everything. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 40% said it was the brand’s memorable content, while a third (33%) attributed it to the brand’s “distinct personality.” The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 . #6 Tell me a story Images as a medium continue to grow on the social web and internet.

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Report YouTube Privacy Web 81

Ishmael's Corner

APRIL 21, 2015

To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. That was my real objective — to communicate that we have a technology that’s going to make electronics cheap.”. It’s true that the Intel document sits in the public domain (Intel’s press room).

Company 60

Company Media Storytelling Interviews 60

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite.

Film 62

Film Travel Television Local 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. 1– Technological Curiosity. 3–Visual Storytelling. ” #2–In-Depth Market Research.

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Storytelling Technology Tools Infographics 230

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

OCTOBER 31, 2017

Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”. Enable Data Visualization to Empower Data Storytelling. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Resolution Blog

JULY 30, 2019

The duo dramatised the incredible plight of Eva, a Jewish teenager who was murdered by Nazis, by documenting her last days via Instagram. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology.

Instagram 120

Instagram Examples Brand Branding 120

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. Text and a photo. And the best part?

Blogging 0

Blogging How To Video Course 0

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 106

Software Reddit Marketing Survey 106

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. There’s seemingly a tool for every aspect of our work.

Tools 69

Tools Insurance Insurance Handbook 69

Scott Public Relations

NOVEMBER 10, 2022

Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. Yes, we know storytelling has been a communications mantra for some time. Call people on their double standards – hard. Tell stories. Let it begin.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. Press release! Take a pride in your work.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52