Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

It’s a paradox of business writing that shorter documents take more time to create and edit. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. Yet many fail to apply the same rigor to client communications. Less really is more.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Some sailors are responsible for documenting sensitive incidents at sea and for collecting intelligence. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Multimedia Development & Visual Storytelling. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JULY 25, 2023

This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities. Influencers can document the event through live videos, stories, and posts. They also share content that highlights their unique features and benefits.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Often with a drink that had a lime in it, which always brings good storytelling vibes.) When you write for everyone, you write for no one.

How To 137

How To Creativity Storytelling Writing 137

Ishmael's Corner

MARCH 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. Reviewing the 100-page document might be best described as a trudge. The post 10 Charts from the Silicon Valley Index that Caught My Attention appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Communications Publicity 60

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. Document Everything. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 40% said it was the brand’s memorable content, while a third (33%) attributed it to the brand’s “distinct personality.” The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Ishmael's Corner

OCTOBER 8, 2014

We had grown up with HP by landing a sliver of the HP business in 1988 – the application support division (ASD) and specifically the transfer of minicomputer documentation from paper to this crazy invention called CD ROM – which kept growing and growing. More importantly, we started to seriously hone our business storytelling chops.

Agency 130

Agency Storytelling Corporate Enterprise 130

The Hoffman Agency

MAY 18, 2021

I learned everything about PR from sourcing sessions, briefing documents, building media lists, vetting potential targets, news coverage monitoring, media relations, and ultimately … storytelling. I enjoyed putting together a document on editorial calendars. Another project was developing a briefing document.

Internal 36

Internal International Fashion Storytelling 36

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Onclusive

NOVEMBER 8, 2023

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Multimedia Development & Visual Storytelling. Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

SEPTEMBER 14, 2023

We will document the most critical stories when we can. If so, did those pictures bring him any solace? I don’t know. But here is what I do know — humanitarian communicators around the world will continue to be there when people need it most. When we can’t, we will silently grieve with those who have lost it all.

Communications 118

Communications Internal International Local 118

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Dr. Michael Burry, (Christian Bale) whose hedge fund was nearly leveraged out of existence by shorting the housing market, actually read thousands of pages of mortgage documents.

Film 149

Film Real Estate Banking Financial 149

NewsWhip

SEPTEMBER 26, 2019

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Social Media 127

Social Media Media Instagram Facebook 127

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 126

Pitching Interviews Video Report 126

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> While design is crucial to communicate your message, the storytelling is what we really needed to nail this time around. And Why You Should Now.

Web 60

Web Internal International Storytelling 60

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 72

Conference Internal International Travel 72

Ishmael's Corner

APRIL 21, 2015

To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. It’s true that the Intel document sits in the public domain (Intel’s press room). Uncategorized atomized content Intel communications Intel PR media relations storytelling techniques'

Company 60

Company Media Storytelling Interviews 60

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. Through their authentic storytelling, these influencers have shattered stereotypes, challenged traditional gender roles, and established a supportive community for dads worldwide.

Brand 55

Brand Branding Instagram Community 55

ISEBOX

MARCH 2, 2017

Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster. Then, fill in the blanks with some evergreen subject matter, leaving flexibility for breaking news Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite.

Film 62

Film Travel Television Local 62

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 . #6 Tell me a story Images as a medium continue to grow on the social web and internet. Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media. Make a list of your stories.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Waxing UnLyrical

NOVEMBER 7, 2016

It is a simple document that includes demographic information and more detailed behavioral information that relate to the actions you want them to take with your content. Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement.

Measurement 65

Measurement Course LinkedIn Banking 65

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49