Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. More crisis work. “A climate.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I David Berkowitz , Founder, Serial Marketers. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flack's Revenge

AUGUST 3, 2021

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. To help companies succeed, the tech comms pro of today must have many more arrows in the quiver.

Interviews 177

Interviews SEO B2B Reputation 177

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. B2B Sales Cycles Require 27 Interactions both Digital and Human [Study].

Blogging 153

Blogging B2B Software SEO 153

ImPRessions - Crenshaw Communications

JUNE 8, 2023

It’s the kind of profile you want when a business leader is at the peak of popularity or influence. When the client called to say we’d won the assignment, he said we were up against three digital marketing companies who recommended SEO. You were the only one who told the truth,” he said.

Reputation 334

Reputation Television Internal International 334

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Know how to synthesize market data in a single slide? They’re geeks at heart. Supply chain optimization PR?

B2B 278

B2B Leadership Survey Data 278

Cision

SEPTEMBER 14, 2017

What I want to do in this post is to take a look at how widespread the (non-pejorative) fake news phenomenon is and look at some ways that PR professionals and marketers can provide utility to journalists that may be on high alert for disingenuousness. Social media’s influence on journalism is not just for promotion, though.

Journalism 309

Journalism Study Social Media Resources 309

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

DECEMBER 2, 2019

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards. Vuelio has followed the market and broadened its tracking from bloggers to influencers across all platforms.

Community 85

Community Survey Government Blogging 85

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising.

Ethics 178

Ethics Publicity Enterprise Groups 178

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. This is what the new digital competitors do very well. They are specialists. You need time to learn.

How To 180

How To SEO eBook Measurement 180

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. .” and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Industry 0

Industry Communications Software Hotels 0

Communications Conversations

AUGUST 14, 2018

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. I’m here today to tell you the modern day unicorn marketer is a complete myth. Influencer marketing. Social media marketing.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience.

Brand 78

Brand Branding Storytelling Software 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Topics covered will include earned versus paid media, the role of influencers in PR, the importance of aligning the comms function with other disciplines and much much more.

Media 202

Media Storytelling Technology Data 202

Communications Conversations

JANUARY 11, 2022

This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen. 4 – Laurie Blum, Vice President-Digital Marketing, CH Robinson. Second, there is no hidden agenda. That’s it.

Exercises 60

Exercises Meeting Energy Retail 60

NewsWhip

FEBRUARY 19, 2021

Meanwhile, the influence of traditional media – as encapsulated by Mr. Cronkite – is under attack from various sources. The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. .

Reputation 88

Reputation Social Media Reddit Media 88

The Resolution Blog

OCTOBER 13, 2015

What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. "We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook.

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Sword and the Script

OCTOBER 5, 2021

“Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. The company has done a couple of things historically that allow it to stand out in the market.

Software 152

Software Tools Print Technology 152

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Both are designed to apply marketing lead attribution techniques to media relations.

Pitching 88

Pitching Report Software Survey 88

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. So when I was offered the opportunity to be the Chief Marketing Officer at Cision, it’s no understatement to call this a dream job.

Software 0

Software Media Leadership Journalism 0

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications.

Ethics 120

Ethics Publicity Data SEO 120

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. And new-breed digital teams are nailing it. New communication lines Marketing directors put their budget where they can see a return. How can PR agencies compete?

How To 120

How To Measurement Financial Report 120

Communications Conversations

SEPTEMBER 15, 2020

To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. When you lead comms for one of the largest privately-held companies IN THE WORLD, yeah, I’d say you’re a pretty big influencer (especially when it comes to hiring and budgets).

Agency 78

Agency Trends Social Media Local 78

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. Balancing global strategy & local market needs. Trends in digital news. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. In my assessment, the company hasn’t added value to the communications market, and it may well have destroyed some.

Software 175

Software SEO Company Tools 175

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

JUNE 9, 2021

One common call I’ve received–and taken–from many in the comms world over the last few years has been: “I’m thinking about going solo. At any given time, I’m usually working with between 4-8 clients consulting on social media and digital marketing and PR. I have so many questions!”

Social Media 97

Social Media Media Training Training Strategy 97

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It’s on a tiny island north of Whitley Bay.

Marketing 81

Marketing Measurement Government Report 81