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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. As a fan of journalism, I’m all for paywalls. Trend #4: Local news has a capital shortage. Impact: This comes to no surprise to anyone who follows local news.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs.

Media 310
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 90
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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? I definitely think that it is. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Is there the potential for conflict?

Pitching 174
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE. Possibly this has been used before.