Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. Buy a competitor and fold it or starve it of resources. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. The fourth reason is to kill the competition. Did you know?

Company 150

Company Tools Technology Software 150

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. This is where going to sources like Delmondo , Social Media Examiner , and Social Times to find out what are the trends, how are they being applied, and additional resources that may be useful to add to your reading list for the class.

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

MARCH 2, 2020

The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sign up for free ebooks, webinars, and other resources (i.e., Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy? Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

PR 20/20

AUGUST 22, 2017

The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. So behind the times.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 59

Conference Marketing Analytics Case Study 59

David PR Group

DECEMBER 2, 2016

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. They are a great resource. Be smart about how you use content platforms : A number of content platforms, such as Curata, Percolate, Kapost and others have emerged, applying the power of technology to common content marketing challenges.

How To 60

How To Marketing Resources Journalism 60

Beyond PR

MAY 18, 2016

To take home the win, you need to anticipate buyer needs, react swiftly to shifting industry landscapes and score more revenue with fewer resources. Marketing transformation requires a holistic approach across content, people, process, data and technology.” – Ken Wincko , Senior Vice President, Marketing.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Waxing UnLyrical

AUGUST 18, 2014

Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Business Resources Shonali Burke Weekly Roundup attitude'

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

JULY 21, 2014

Valeria Maltoni explores the intersection of humanism and technology. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Resources Shonali Burke Weekly Roundup context'

Community 78

Community Customer Service Resources Web 78

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40

Cision

JANUARY 9, 2017

In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. One resource that I would strongly recommend (even if you’re not publishing a book for profit) is Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. All-Inclusive.

Print 120

Print How To Local Customer Service 120

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JULY 28, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

Stuart Bruce

SEPTEMBER 30, 2014

Oliver Smith, technology, media and telecoms reporter, City AM. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media. Jon Sellors, RSA Group, UK head of media relations.

Social Media 150

Social Media Twitter Radio Sports 150

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

Community 95

Community Communications Case Study Customer Service 95

Waxing UnLyrical

AUGUST 18, 2014

Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Business Resources Shonali Burke Weekly Roundup attitude'

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). There are many great research resources on the topic of crisis and social media specifically.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? This works especially well for startups and smaller businesses who don’t have resources to hire people with a lot of experience, but also can’t afford to totally outsource all their social media.

Community 28

Community Agency Internal International 28

Stephen Waddington

DECEMBER 30, 2019

It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Progress is slow. Media in pain 12.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 7, 2020

That’ll add noise to your search results and consumes computing resources for the platform. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Partnering with customer service, they introduce “where did you hear about us?” That’s the brilliance of Burke’s first insight about organizational responsibilities.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78