PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Visit www.MAICON.ai

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

JULY 21, 2014

Valeria Maltoni explores the intersection of humanism and technology. Context and Community: the 2 Cs That Can Make Social Scoring Work. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience.

Community 78

Community Customer Service Resources Web 78

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

AUGUST 18, 2014

Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Business Resources Shonali Burke Weekly Roundup attitude'

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Visit www.MAICON.ai

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 18, 2014

Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Business Resources Shonali Burke Weekly Roundup attitude'

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Text, photographs, photos, maps, links, and downloadable files are also simple to add.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Karen Freberg

JUNE 14, 2018

There are a lot of hours, time, resources, and commitment you have to put forward to be relevant and successful in this field. There have been some things I have learned over the years from being online and part of this industry, so here are some of my recommendations to keep in mind: Have the conversation with a community you trust.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Is it isolated in one community or one space or one network? Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. They listen a LOT. Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Wikipedia continues to grow as a global knowledge resource.

Publicity 164

Publicity Ethics Data Community 164