Sword and the Script

OCTOBER 25, 2022

“A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. Actual and perceived crisis 24/7. “A

Communications 126

Communications Crisis Internal International 126

Burrelles Fresh Ideas

APRIL 2, 2024

However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored.

Media 103

Media Radio Print Newspapers 103

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Nonexistent or outdated crisis communications planning. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stern + Associates

JULY 21, 2023

This can be done by issuing press releases, pitching stories to journalists, and participating in events that are likely to be covered by the media. A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications.

Employee 141

Employee Software Survey Tools 141

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Managing a crisis communication situation with empathy. Organizational perception management: A framework to overcome crisis events. Organizational perception management: A framework to overcome crisis events. & Watt, John. Organization Development Journal.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

JUNE 26, 2020

This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspects of a client when the case is finally closed.

Pitching 88

Pitching Strategy Reputation Publicity 88

Victorious PR

FEBRUARY 4, 2023

PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public. Being able to pitch your story to various media outlets is essential because each audience is different, which creates a more diverse audience.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Events & Speaking.

Case Study 92

Case Study Crisis Study Strategy 92

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Personalize communications to make customers feel valued. Create community-focused events or initiatives. Implement customer feedback into product or service development.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Timeliness: Timing is crucial. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. by Frank Strong.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are you attending and participating at events? For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. Still it’s fascinating to consider: McDonald’s launched a new mascot that flopped from the start while the Domino’s Noid was a wild success for many years before an unfortunate and unpredictable event.

Case Study 60

Case Study Crisis Study Crisis Communications 60

Critical Mention

JULY 11, 2018

Simply put, this proposed event is a brilliant idea that PR pros can learn from and emulate in the future. Below are some elements of PR strategy that can be taken from this event and applied to your own campaigns: Engage influencers. But it also highlights the way that influencers add “juice” to an event or PR campaign.

Strategy 61

Strategy Pitching Financial Examples 61

5W PR

APRIL 5, 2020

When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. The role of the media outlets is to talk about current events and stories that are going to inform, interest or affect an audience. Be Ahead of the Pitch.

Crisis 78

Crisis Viral Pitching Report 78

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. After several tough years, mostly due to the pandemic, more of the traditional hotspots around the US and the world are expected to make significant returns in popularity.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

NOVEMBER 26, 2019

The line graph is showing you how many people read your third party coverage, you can see demographic data on the left-hand side, and at the bottom, this is showing you conversions – people that read the article and then took some action – what Cision calls an event – on your website. They have one customer with custom work tracking 65.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Crisis communications? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

PR 20/20

AUGUST 9, 2016

PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. Community relations. Crisis communications. Consider ways to collaborate and distribute your content through their events, emails, and websites. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm?

Advertising 62

Advertising Advertising Viral Video 62

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog? Just finished reading Peter Shankman’s book, Can We Do That?!

Pitching 40

Pitching Small Business Insurance Insurance 40

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Stand out from the other pitches.

Interviews 54

Interviews Financial Social Media Crisis 54

The Hoffman Agency

AUGUST 29, 2019

At our Bring Your Family to Work Day event, first we asked our families how they describe our job. While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions.

Infographics 63

Infographics Corporate Policies Reputation 63

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40