NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . See this earlier post for more on the power of PR creativity. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Solo PR Pro

DECEMBER 27, 2022

Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work! Gayle was the only sole practitioner to win awards this year. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. My thirst for knowledge contributed to my recent success at the University of Oregon’s Strategic Communication Graduate Study. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). This entertaining video from Eloqua uses animation to keep the target audience engaged.

Trends 120

Trends Mobile Video Film 120

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Software 36

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Having lived abroad as a child, I developed a love of languages and ended up studying languages at university.

B2B 36

B2B Tourism Creativity Technology 36

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Most of the tools needed to produce accessible communications are free and readily available.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. WhatsApp has invested $1m in 20 different research groups to study how misinformation spreads; it also deletes around 2 million accounts a month.

Google 119

Google Data Government Social Media 119

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Do you have a view on this?

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Do you have a view on this?

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Do you have a view on this?

Publicity 40

Publicity Storytelling Study Journalism 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. 18: The future of storytelling in healthcare communications. read more.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Dubner the best-selling book Freakonomics , they did something useful for a complex area of study: They made economics interesting through stories.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120