Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Creativity matters . There are more ways than ever to be creative in PR. There’s always something to learn . To keep up, you have to always be learning.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What can you recommend for creative tools and resources?

How To 44

How To Resources Infographics Tools 44

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth. This has deep consequences for how to staff a content marketing team and where it sits.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? If it’s a client blog instead of a guest post, don’t ignore security measures to protect clients from being hacked Don’t forget to stop and put yourself in the reader’s shoes before writing!

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

OCTOBER 26, 2016

Payton recommended PR professionals “practice digital disaster” by meeting with all departments within their company or organization to determine which two assets are the most valuable to the company and then develop a plan on how to “segment and save” them in the instance of a data breach. HOW-TO: Sponsored content campaign: 1.

Conference 120

Conference Internal International Data 120

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Trust me.).

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Contently - Strategy

OCTOBER 25, 2023

You may choose to activate content here like: Email newsletters: “How ProjexFlow Helped Transform a Design Startup” Interactive content: Quiz titled “Is Your Agency Ready for Project Management Software?” Measuring content’s impact is both an art and a science.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. In the case of an infographic, you can use different design principles for different effects.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Here’s How. 3) The CMO Council infographic on CMO priorities. d) “ Developing marketing team acumen and know-how to overcome digital deficiencies and improve talent performance.”.

Study 114

Study Survey Infographics B2B 114

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Learn how to regain your balance in your life. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Here’s how. How much will you need to pay Facebook? We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: How to Get the B2B Marketing Persona Right [UML]. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. These people didn’t learn it from a blog.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. How we support and measure content success is changing – regardless of whether we want it to. And after that? You guessed it: More content.

Resources 40

Resources Analytics Measurement Infographics 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. How to Get Your Story on the News.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59