Deirdre Breakenridge

NOVEMBER 24, 2015

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

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Creativity Community Exercises Storytelling 150

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Forbe s and Fast Company both wrote about Caine’s determination and creativity. This year’s event was Saturday, October 11th.

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Storytelling Reddit Video Creativity 199

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Storytelling Sports Software Mobile 136

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. In 2018, we will see the rise of more storytelling. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

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Trends Storytelling Creativity Reputation 0

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

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Instagram Creativity Consumer Storytelling 74

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Events Fashion brands can host events during fashion week 2023 to showcase their brand and engage with potential customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Because we want to say, “Fare Thee Well,” you are invited to attend a new program I’m presenting at the Keys to Digital Marketing Success event on February 25 in Lisle, IL. About Barbara Rozgonyi, Creative Visionary.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling.

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Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

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Training Media Training Reputation Crisis Communications 195

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Thank you ALL for allowing me to experience this event. Mike D’Olivo – NCAA Comms & Marketing Assist. Paul Murphy – adidas PR.

Creativity 40

Creativity Storytelling Sports Social Media 40

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

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How To Creativity Storytelling Writing 137

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day. In the meantime, digital speaking events have exploded.

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Training Media Training Reputation Crisis Communications 370

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

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Storytelling Chemicals Advertising Advertising 61

5W PR

AUGUST 14, 2023

Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. But it’s much more than that.

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Publicity Storytelling Crisis Management Reputation 78

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Poor storytelling will make an entry dead on arrival. Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Judges read hundreds of entries, so the narrative must keep them engaged.

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Case Study Study B2B Technology 298

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Encourage users to respond with their creative ideas, opinions, or experiences related to the brand, creating a sense of community and engagement.

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Product Launch Marketing Video Education 78

Mora Communications

SEPTEMBER 24, 2015

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. Telling a good story is a creative process, so, being that your field is steeped in creativity, use that to your advantage.

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Storytelling Creativity Study Tools 45

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. We must be willing to continuously learn and grow, as well as pivot as needed.

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Analytics Tools Social Media Trends 170

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching.

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Marketing Pitching Creativity Storytelling 52

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

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Communications Storytelling Analytics Web 107

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

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Social Media Media Analytics Data 174

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. He’s a visual storyteller. Chris has got an idea. He’ll be in touch.”

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Creativity Print Storytelling Meeting 97

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. election, and other global events.

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Viral Video Trends Consumer 52

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? In fact, a few participated on a panel discussion we hosted on visual storytelling. Real-time visual storytelling to share.

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Pitching Media Conference Storytelling 153

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships. Join the group here.

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Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. But there are storytelling opportunities that the incumbents don’t have. We had to if we wanted to be taken seriously.

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Brand Branding How To Storytelling 136

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

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B2B B2C Facebook Storytelling 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content? Huffington Post and U.S. News & World Report.

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Radio How To Community Storytelling 170

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

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Case Study Storytelling Study Engineering 42

Prohibition

AUGUST 1, 2023

They create engaging press releases, organise media events , and collaborate with influencers to generate positive media coverage. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

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Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Put on a conference or panel event. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. See this earlier post for best practices in putting on a successful PR event.

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Brand Branding Reddit B2B 196

Beyond PR

AUGUST 11, 2016

NASA invites their Snapchat followers to apply for an exclusive event. Take people behind the scenes to an event you’re attending or inside your office at a team meeting. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Poll your audience. GE takes audiences into a volcano.

Storytelling 40

Storytelling Brand Branding Journalism 40