Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Communications Conversations

MAY 11, 2022

Those are all pillars of any successful Employer Brand strategy on social. However, I feel like creativity is lacking–in a big way–in this area right now. Here are 5 free ideas for my social/comms friends who may be helping HR teams out with Employer Brand strategies on social.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. A milestone event. But the conflict typically runs deeper. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

APRIL 11, 2023

Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

Karen Freberg

OCTOBER 16, 2017

It was a full and eventful time in London, but the professional opportunities from this conference were extremely rewarding. Creative innovation in education is essential. This again shows the reach and impact using social media can have towards integrating a community with not only your class, but also fellow educators.

Education 40

Education Social Media Creativity Conference 40

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning.

Resources 78

Resources Creativity Publicity Local 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 86

Sports Television Advertising Advertising 86

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Social media platforms In today’s digital age, social media has become one of the most effective ways to promote a brand.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

Deirdre Breakenridge

APRIL 18, 2016

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus.

Creativity 150

Creativity Interviews Social Media Media 150

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Host Live Events. Listeners like, and are beginning to expect, live podcast events.

Community 206

Community Nonprofit Conference Social Media 206

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Attendees get a first look at these products.

Internal 78

Internal International Retail Trade Shows 78

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

Shift Communications

MARCH 20, 2015

If you’re anything like me, you’ve probably fallen into the trap of registering for an event and rolling up with a few friends or coworkers, admittedly not doing much to actually network while there. Building connections is also about taking the initiative and getting creative. Informational interviews. Social media.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. Like media interviews, we often know what questions to expect. PR people are master communicators – we have a degree in it. .

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Hit social media refresh.

Analytics 130

Analytics Pitching Internal International 130

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

JUNE 17, 2021

Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. You may also want to talk now to CTA about meeting space, sponsorship opportunities, speaker proposal submissions and other special events you want to exploit during CES.

Technology 88

Technology Automotive Trade Shows Hotels 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Communications Conversations

FEBRUARY 2, 2018

Probably the best social media tactic I’ve seen this week. But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. But, to me, three tactics and companies have jumped out as winners: Surly — Welcome to Minnesota: A Primer. Well written. Probably not.

Digg 60

Digg Social Media Banking Sports 60

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

OCTOBER 7, 2016

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. I hate to say it, and it doesn’t make a pitch, but it’s helpful to have a talent’s social media numbers/channels included if they help the pitch. What will catch your attention?

Pitching 275

Pitching Television Energy Social Media 275

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! How they met. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

FEBRUARY 20, 2018

One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number.

Social Media 76

Social Media Media Video Trends 76

wiredPRworks

APRIL 6, 2022

If not, your podcast, virtual and live event will go down as a flop. You ask an expert like Ted Gregorek about what works for him in his work as a live, virtual and event audio pro for some of the biggest names in the business. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. 2: What about producing your own interview series live from volunteer events? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Contently - Strategy

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. What is the structure of the live event? It also has the highest ROI of all social media marketing strategies.

Video 132

Video Strategy Marketing Instagram 132