Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 96

Technology Ethics Tools Creativity 96

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc.

How To 185

How To Leadership Interviews Google 185

Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. Yet I wonder how well equipped practitioners are when it comes to deal with the ethical dimensions we will find ourselves exploring? The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting.

Data 106

Data Analytics Privacy Ethics 106

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. Valin’s identified four areas, namely law, ethics, professional standard and personal interaction that are likely to see minimal impact from AI. Welcome to Ketchum.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

JUNE 16, 2015

…But the idea now is to work more closely with companies to highlight things that may have news value, such as the building of a manufacturing plant or a philanthropic effort, according to Otto Bell, the lead of the studio and former creative director at OgilvyEntertainment. It’s a question of ethics. What is the opportunity cost?

Advertising 60

Advertising Advertising Ethics Journalism 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. Twitter Facebook Google+ LinkedIn The post What Is This “Free Time” Of Which You Speak?

Crisis 82

Crisis Community Ethics Groups 82

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics).

Tools 68

Tools Marketing Advertising Advertising 68

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Waxing UnLyrical

JUNE 30, 2014

Why: Can you ethically gain support for a client’s cause via social media? 15 Ways to Restore Your Creativity. Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Why: What tools do you use to support your campaign goals? Social Media – I’ve Been Doing It Wrong. Based in the Washington, D.C.,

Small Business 80

Small Business System Social Media Ethics 80

Sword and the Script

SEPTEMBER 24, 2016

Google and Facebook take this to the next level. The ethical implications are incredible – and maybe too are the dangers. Does your B2B PR machine bring creative ideas? In the creative domain, humans still dominate. In marketing, most of the tech tools are simply automation, described with great editorial liberty.

Marketing 60

Marketing Creativity B2B Ethics 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 20, 2018

If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” How to leverage that data will take some creative brainstorming and some research. Make ethics a part of the conversation, now. Data ethics makes headlines globally today, and that will only grow as AI becomes the norm.

Marketing 50

Marketing Training Data Ethics 50

Maxim Behar

MAY 31, 2021

These days you can learn very easily, you go on Google, and in a minute, you can learn anything, you should just do it. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ZudePR

JANUARY 21, 2016

I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. Makes me tired even thinking about this bloke’s work ethic. Backlinks still drive Google Search. Brian Dean.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Some like to go a different route to find interested journalists and seek websites or articles via Google search.

Digital PR 62

Digital PR Report How To Pitching 62

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Stuart Bruce

FEBRUARY 21, 2015

CIPR social media ethics round table – 5 points. CIPR Innovation and Creativity toolkit – 10 points. CIPR Google Analytics for PR Measurement and Evaluation – 5 points. Social Media Measurement Solved conference – 5 points. SOME awards judging – 10 points. Reading – books, guides etc.

Case Study 60

Case Study Conference Training Wikipedia 60

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . 20: On Creativity. Adrian, the designer: “Risk + discomfort + sweat (+/- inspiration) = creativity…We have to flirt with failure if we are to produce anything with the sap of genius in it. Try not to.

How To 65

How To Meeting Creativity Agency 65

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. High-quality thinking and good, ethical practices. She can be contacted via Twitter, Google+ , LinkedIn or via either of her websites. If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction.

Real Estate 71

Real Estate Local Government Internal 71

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 124

Privacy Google Advertising Advertising 124

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

JANUARY 24, 2017

What is the intent and how can organizations use this technique ethically and while keeping in Google’s good graces? Eventually, they will get you in some issues with Google as they look for this. . Another thing to look at would be, so what if Google does not reward you for the link. That was a good discussion.

Marketing 60

Marketing Ethics Interviews Google 60

PR 20/20

NOVEMBER 29, 2018

But, machine learning continues to “learn” (thus the name) and alter its predictions as new data becomes available, much in the way Google Maps recommends alternate routes in real-time as traffic patterns change. It’s more profound than, I don’t know, electricity or fire," Sundar Pichai, Google CEO ( Recode/MSNBC ). Be curious.

Marketing 47

Marketing Technology Training Privacy 47

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Forget optimizing for Google. Image: Karen Cropper ( Creative Commons ). President of Convince and Convert – a strategy consulting firm. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Every day, Google handles more than 1 billion health questions. CSR Is a Popular Use Case That Often Lacks Creativity. Google has higher standards for content that affects your health.” However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Every day, Google handles more than 1 billion health questions. CSR Is a Popular Use Case That Often Lacks Creativity. Google has higher standards for content that affects your health.” However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 15, 2021

Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. The internet itself has been disintermediated by huge companies, notably Google and Meta. They have a combined following of 59 million across Facebook, Google and Twitter. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115