Remove Creativity Remove Ethics Remove Google Remove Privacy
article thumbnail

PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Similarly, artificial intelligence (AI) has seen its share of controversy.

article thumbnail

AI adoption in public relations limited, so far

Wadds Inc.

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%). The payoff is expected to be creativity and higher-value work.

Publicity 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020: The Year Data Saved The World

Waxing UnLyrical

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting.

Data 106
article thumbnail

Why public relations must wake up to wearables

PR Conversations

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. Yet I wonder how well equipped practitioners are when it comes to deal with the ethical dimensions we will find ourselves exploring? The wake up call.

article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. Career paths will evolve. Are you ready?

Agency 84
article thumbnail

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 124
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 192