PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun can boost energy levels too. Fun doesn’t have to mean creative schtick. Embrace it.

Consumer 167

Consumer Brand Branding Marketing 167

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. You’ll also want to be cognizant of any upcoming changes in company leadership.

Publicity 60

Publicity Healthcare Case Study B2B 60

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Copenhagen, the capital city, is considered a global hub for green technology, design and innovation, offering numerous opportunities for creative entrepreneurs and businesses.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Former President, ICCO.

Energy 52

Energy Groups Internal International 52

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! Not applying the same energy and creativity to their brand/company as they do to their client’s needs. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. While his business represents noted authorities for their speaking and advisory work, the business I founded provides public relations strategy and services to thought leaders from academia and corporations.

Groups 104

Groups Employee Strategy Ethics 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To avoid a mismatch and save precious time during your search, include someone from leadership – a top decision maker – early in the vetting process. Use a simple RFP. A long, arduous RFP process only proves a PR firm is good at administrative tasks.

Energy 136

Energy Agency B2B Leadership 136

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Smart communicators will harness this energy and amplify it — emphasizing authenticity, originality, humanity and compassion.” — Bob Witeck, president, Witeck Communications.

Community 209

Community Crisis Energy Internal 209

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JUNE 1, 2016

Listening carefully takes energy, but it pays off in spades. How has the public affairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house public affairs staff. You were in your previous role as executive director of Technology Alliance for 20 years.

Public Affairs 120

Public Affairs Community Strategy Energy 120

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Without a sense of purpose, no company, either public or private, can achieve its full potential.”.

Marketing 52

Marketing Storytelling Technology Community 52

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Beyond the website, we apply the same tenets of thought leadership to our own brand building as we do in client campaigns.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. Keep the energy alive. Publicize your work. Laurence D.

Nonprofit 53

Nonprofit Community Employee Energy 53

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. Professional bloggers, however, will net 22,000 visitors per month, which in business, is liable to put a blog on par with a trade publication. Is your PR agency bring creative ideas to the table? A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long did you work in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

MARCH 19, 2019

In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well. One publication or blog you read regularly is… (LF) by Neil Patel and Brene Brown.

Marketing 72

Marketing Measurement Analysis Data 72

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members.

Energy 183

Energy Journalism Leadership Meeting 183

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. Maxim: Rather, I think leadership should be horizontal. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics.

Meeting 148

Meeting Crisis Management Energy Resources 148

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. Determined to turn this passion into a reality, she began a one year program studying public relations while simultaneously vetting a digital team to help build her own brand website.

Meeting 105

Meeting Training Study Film 105

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. These leaders believe in the power and value of public relations. Who do you think has great public relations? What is your idea of PR nirvana?

Energy 53

Energy Measurement Internal International 53

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me. xiii) Publish!

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Taking the lead. You don’t want to lose them on the next click.”

How To 111

How To Transportation Content Marketing Healthcare 111

Communications Conversations

AUGUST 31, 2018

I thought any good publicity is a win but it’s really about pillars of importance and priorities. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Dan DeBaun, public relations specialist, Life Time.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Speaker, trainer conference facilitator, and public sector comms expert.​. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: He writes an excellent blog here.​.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JULY 14, 2015

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Anybody who commits the time and the energy and has the connections and the know-how—and is publishing, too—can be a subject matter expert,” Rubel explains.

Leadership 120

Leadership Television Resources Energy 120