Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

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Marketing Content Marketing Storytelling B2B 59

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

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Storytelling LinkedIn Comparison Internal 36

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Episodic Content . Social Media.

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Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. You overlay it with other elements.

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Storytelling Infographics Content Marketing Film 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Call to Action.

How To 100

How To Writing Video Fashion 100

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. Linda and Erin both emphasized this is where the human element again comes into play. The job is too dependent on human elements that can’t be copied.

Communications 97

Communications Marketing Pitching Technology 97

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy.

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Strategy Content Marketing Analytics Creativity 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . Relentless focus on the customer .

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Marketing Content Marketing Data Social Media 187

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

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B2B B2C Facebook Storytelling 120

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters . There are more ways than ever to be creative in PR. via GIPHY. PR’s not a one-trick pony .

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Publicity Storytelling Nonprofit Creativity 125

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. The Element of Surprise Gets Them to Buy.

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Consumer Brand Branding How To 243

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. Use the Element of Surprise. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Images: Sara , Evan Forester (Creative Commons). That, of course, is the point. Ezra Knight’s voice is stuck in your head.

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Video Storytelling Local Creativity 120

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene.

B2B 111

B2B Brand Branding B2C 111

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

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Social Media Media Writing Infographics 65

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

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Creativity Pitching Writing Conference 100

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. A successful PR strategy has all the elements of a great movie. Is your content driving results?

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Policies Internal International Public Affairs 120

OnePitch

APRIL 14, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability? I love this question!

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Healthcare How To Pitching Product Launch 52

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

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Google Data Government Social Media 119

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). So text is important for three elements. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

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Engineering Tools Examples YouTube 120

PR Conversations

APRIL 27, 2017

That’s why we’ve included its feed as a major element of the updated design here. I confess to being tempted to redecorate with a contemporary creative storytelling theme featuring multi-slider, visually gorgeous Parallax visual effects and scrolling devices.

Blogging 58

Blogging Writing Pitching Storytelling 58

prTini

FEBRUARY 17, 2015

So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. What are some tools that anyone could use, regardless of their background, to become a better visual storyteller? Something even as simple as going onto Pinterest and writing out why you love some of the photography or design.

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Storytelling Pinterest Creativity Tools 28

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. Versatile Designer: Our latest State of Multimedia results show that 42% of press releases included visual elements. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

Mark My Words

MAY 3, 2022

Potentially the most difficult element of decline to defend is Netflix’s share prices plummeting 35 per cent in a single day last week, and 49 per cent during April, a drop that appears to reflect a lack of faith among investors in the business’s existing recovery strategy. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.”

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.”

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Impulse control is an endangered element of modern work. We can't afford culture. Be a collector of stories.

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Leadership Employee Airlines Construction 55

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. The Element of Surprise Gets Them to Buy.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 26, 2023

Savvy PR teams will learn the lessons from the recession and still keep an element of their programs oriented towards demand generation so the impact can be felt. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

prTini

JUNE 1, 2015

Many of the foundational elements are the same. Where can a slower approach enhance your storytelling? Instead, develop a detailed creative brief outlining your expectations – the format you’re looking for, the story you want to tell, etc. – Relating this back to PR, think about writing an article or strategic plan.

Video 28

Video Travel Viral Resources 28

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. If possible, identify pages or elements on your site that each audience will gravitate towards. HubSpot), and/or CRMs (e.g.

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Report How To Marketing Analytics 52

NewsWhip

JULY 29, 2021

You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. The creative elements that you mentioned, and that’s our world. And so storytelling becomes crucial to what we do, but it’s also, I consider that, that’s really fun work for us as well.

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Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. There is an invisible element that must be interpreted before the audience may engage with it.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re also make-believe, so even if they have somewhat terrifying elements in them, we can comfort ourselves by knowing they’re not real. Wanna Subscribe?

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Publicity Facebook Twitter Measurement 95