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Brands *should* be adopting Reddit–so why aren’t they?

Communications Conversations

Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). What’s more, Reddit has grown a whopping 30 percent in just the last six months.

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Moving from Chaos to Directed PR Strategy

Axia PR

What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy

Reddit 71
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. The quality of queries changed too as the web evolved.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. What would your expert say to set the other side of the supply chain at ease?

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. This view was echoed in some of the remarks about the rebranding on Reddit.

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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.