How To Interview Experts Like A Journalist: Tips For PR Teams
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. What would your expert say to set the other side of the supply chain at ease?
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