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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. What would your expert say to set the other side of the supply chain at ease?

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Introduce conflict.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.

Brand 196
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? Lauren: Yeah. Paul: Yeah.

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Best and Worst of Sword and the Script in 2015

Sword and the Script

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.