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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Twitter is where people go to perpetuate a narrative in a very public setting.

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A quick look back at 18 PR statistics summarizing the profession in 2023

Sword and the Script

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108
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How to Use Twitter in Media Relations

The Proactive Report

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter? Go to Lists.

Twitter 100
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

In fact, 93% of PR professionals follow journalists on Twitter. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible.

Survey 96
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Breaking Barriers to Prove #BlackTalentsMatter

PRSay

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June. Photo credit: lvcandy.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120