10 Facts PR Influencers Know to Be True
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
Quick Summaries to 5 Surveys of PR and Corporate Communications
Sword and the Script
SEPTEMBER 19, 2022
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Yes and yes.
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Running Corporate Communications and Social Media
wiredPRworks
MAY 13, 2022
His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. Barbara Rozgonyi on Facebook.
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference
Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Introduce conflict.
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Monday Roundup: Storytelling
Waxing UnLyrical
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.
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Make the Uninteresting Interesting to Find Great Corporate Stories [UML]
Sword and the Script
OCTOBER 14, 2017
How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. 2) Digging Deeper for a Corporate Narrative.
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling
MaccaPR
AUGUST 26, 2015
You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.
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10 Facts PR Influencers Know to Be True
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers.
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Why You Should Master The Art of Storytelling
Masters in Communications
OCTOBER 30, 2018
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.
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Communications at Its Best Serves as the Conscience of the Company
Ishmael's Corner
MAY 13, 2018
The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns
MaccaPR
JULY 24, 2019
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Fill Your Storytelling with Purpose. Make It An Experience. million to St.
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.
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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing
Prohibition
AUGUST 4, 2023
TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.
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Monday Roundup: Measuring Storytelling
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.
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7 creative ways to promote your company’s corporate volunteer efforts
Communications Conversations
OCTOBER 13, 2015
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.
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60 Ten Symbols That PR’s “Industrial Revolution” Is Underway
Ishmael's Corner
JANUARY 27, 2015
Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.
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What Lies Ahead for Public Relations in 2018?
PRSay
JANUARY 3, 2018
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).
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167 Behind the Headlines With Katja Schroeder
Cision
MAY 10, 2016
Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?
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120 Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History
Communications Conversations
NOVEMBER 2, 2017
I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.
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113 The Essential Components of Your Video Marketing Strategy
ReimaginePR
OCTOBER 10, 2016
If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on Facebook. Why Facebook?
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Without Video, Is Your Communications Strategy One-Dimensional?
PRSay
NOVEMBER 5, 2018
This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event.
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A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar
PRSay
AUGUST 8, 2018
When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?
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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo, Bank of the West
Onclusive
MARCH 6, 2019
I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.
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Why should brands use social media for their business?
Landis PR
DECEMBER 20, 2021
From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Corporate blogs are the norm.
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Monday Roundup: Secrets
Waxing UnLyrical
AUGUST 11, 2014
. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. In this guest post for Jay Baer s Convince and Convert, Julie Neumark examines three TED talks bypeoplewho (may)have mastered the secret of storytelling.
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Best Practice When Using Video Across Different Social Media Channels
Prohibition
JANUARY 23, 2023
Videos are also a great storytelling device. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. The solution is captions.
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9 Digital Trends Reshaping PR
Communications Conversations
AUGUST 18, 2015
Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. We saw Facebook Zero in 2015. Instagram Zero in 2016?
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Revisiting the 10 Symbols of PR Disruption
Ishmael's Corner
AUGUST 23, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Now, two plus years later, let’s revisit those.more.
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Asda newsdesk story discovery supports authentic PR engagement
Stephen Waddington
JULY 17, 2018
We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.
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60 Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds
Cision
NOVEMBER 30, 2016
Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. You got to do so much, so much faster if you were willing to work.
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7 Easy Ways to Dominate Social Media Marketing
Critical Mention
OCTOBER 9, 2019
Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Use Social Media for Storytelling.
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum
OnePitch
OCTOBER 20, 2022
She has experience in corporate reputation management and crafting earned media stories. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –
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Trend: Repurposing Snapchat Stories across other social media channels
Communications Conversations
MAY 11, 2017
You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. These are the storytellers of 2017. Which is why I immediately paused when I saw this video from Walmart in my feed last week.
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Annual reports should report what matters
Stuart Bruce
MAY 29, 2015
The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. Get in touch if you’d like help with yours.
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3 Essential PR Trends to Monitor in the New Year and Decade
PRSay
JANUARY 9, 2020
This includes newsletters, closed Facebook groups and social media pages, among other places. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Arguably, this is an area of improvement for many organizations.
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167 10 Easy Ways to Leverage Press Coverage
Cision
JUNE 25, 2015
After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. If it’s evergreen coverage, even better. Re-share it throughout the year.
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The metaverse: fear or freedom for humanity and communication?
PR in High Definition
OCTOBER 28, 2021
Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.
7 newsroom features that increase journalists? engagement
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. B-roll is in high demand with reporters at downsizing news outlets that are stretched thin, Petrovich says.
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Video Production Trends For 2020
Prohibition
DECEMBER 19, 2019
With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. 360 Degree Videos. 360° videos are like no other.
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6 Pro Tips to Create Bigger Buzz for Your Business
Cision
JULY 20, 2015
When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? .” It’s a common understanding that storytelling is an effective way to share ideas. Pump It Up.
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Empathy Marketing: How to Understand Your Customers, in 10 Steps
Contently - Strategy
OCTOBER 9, 2019
Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” ” But relatively little B2B content talks to buyers like they’re human being.
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108 In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity
Ishmael's Corner
MARCH 1, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
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Monday Roundup: Hook Your Audience
Waxing UnLyrical
MARCH 14, 2016
What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.
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Monday Roundup: Best WUL Guest Posts of 2015
Waxing UnLyrical
DECEMBER 14, 2015
Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. 6 Rules of Thumb for Successful Brand Publishing.
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