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Can Big Business Save America?

ImPRessions - Crenshaw Communications

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. But there is some good news.

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The role of public relations in addressing societal discord

Stephen Waddington

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105
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Sustainability Communications In a Changed Environment

Stern + Associates

Your communications channels should emphasize ongoing projects geared toward reaching positive impact, not just “feel-good” language about corporate values that don’t inform actual strategy. Of course, having corporate values is a good part of your brand – but only when tied to action.

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The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197
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Helsinki, Finland – Growth Path Ahead

Landis PR

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It is not advisable to have an employee of a communications firm present in the interview situation. For instance Google and Microsoft both have large data centers in Finland.

Radio 59
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Auto Supplier ESG Report Topics: Themes, Insights and Opportunities

Bianchi Biz Blog

related to Environment / Energy. related to Employee Health / Safety. Taking a closer look at these topics, we discovered that most auto supplier ESG reports focused on these top five categories: 76% covered Environment/Energy. 56% covered Employee Health / Safety. 92% did not cover Leadership / Corporate Governance.

Report 78
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.