Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Educate employees to minimize the risk of spreading false information on social media or other outlets. I couldn’t have agreed more.

Ethics 165

Ethics Social Media Education Resources 165

Wadds Inc.

MAY 1, 2024

The ethical challenge for brands and corporate communications is significant. ” Your perspective will help AMEC’s work in lobbying on copyright issues and industry education. . “ Copyright is a blind spot and liability for many organizations.

Training 59

Training Survey Data Wikipedia 59

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I took advantage of as many as I could.

Meeting 196

Meeting Education Ethics Leadership 196

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. A strategic PR campaign can influence the buying decision. Think about the typical business customer today.

B2B 170

B2B Brand Branding Education 170

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 166

Crisis Ethics Publicity Marketing 166

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 78

Ethics Publicity Guidelines Government 78

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. What a company does, or doesn’t do, can spark fierce reactions.

Brand 145

Brand Branding Nonprofit Government 145

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 85

Consumer Social Media Education Advertising 85

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.

Ethics 80

Ethics Data Crisis Apparel 80

5W PR

OCTOBER 18, 2023

Customer education Provide educational resources to help customers make informed decisions. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Compliance and regulation Stay updated on the latest regulations and standards in the health and wellness industry.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PRSay

APRIL 8, 2019

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Senior Manager, Corporate Communications at Marvin Windows and Doors. Emily Finley, APR. Paul, Minn. Tulsa, Okla.

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

Stephen Waddington

JANUARY 30, 2020

Edelman segments the public into the informed public (aged 25 to 64, colleague educated, top 25% earners and high levels of media literacy) and the mass population. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent. Ipsos Mori has a more nuanced perspective on trust.

Ethics 84

Ethics Government Survey Technology 84

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. At Wadds Inc. Almost 15 years ago, a study described the conditions under which public relations is elevated in management.

Internal 78

Internal International Communications Employee 78

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Ted Talks have been a popular educational resource since they kickstarted their presentations. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

The Hoffman Agency

MARCH 11, 2024

Organized by the association ViensVoirMonTaf , the ambition is to give young people in priority education the opportunity to access the internship of their dreams, or at least one in line with their career aspirations. Nowadays, individuals are placing greater emphasis on working for organizations that align with their ethical standards.

Employee 28

Employee Creativity Corporate Company 28

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Social media – if used correctly – can humanize an executive and give the average joe a better understanding of the values and ethics that flow into a brand. . Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 134

Survey Ethics Leadership Financial 134

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. Not only did it help me validate my on-the-job education, it reminded me how fascinating our field is and how much I love learning about the theories and models behind it. I also feel that right now, getting back to the basics is more important.

Exercises 113

Exercises Corporate Ethics Study 113

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Stephen Waddington

AUGUST 27, 2019

Both candidates have focused on three broad themes: practice, education and CIPR membership. I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Government 113

Government Education Community Big Data 113

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Three things.

Ethics 77

Ethics How To Training Employee 77

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

NOVEMBER 6, 2019

Today it represents more than 900 corporate members including consultancies and in-house teams, and thousands of individuals and freelancers. Ingham has driven professional and ethical standards, represented the industry on issues such as digital rights, and addressed talent.

Ethics 60

Ethics Corporate Industry Local 60

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Reputation Ethics Insurance 120

PRSay

APRIL 21, 2017

I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. I’ve always looked at those three letters as an opportunity to educate. I’ve always looked at those three letters as an opportunity to educate.

Ethics 97

Ethics Radio Education Exercises 97

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99