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A Commitment to Sharing Only Accurate and Truthful Information

PRSay

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Educate employees to minimize the risk of spreading false information on social media or other outlets. I couldn’t have agreed more.

Ethics 164
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. I took advantage of as many as I could.

Meeting 195
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170
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The Risks of Brand Stances on Political Issues

PRSay

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. What a company does, or doesn’t do, can spark fierce reactions.

Brand 145
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Cultures of Corruption

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89
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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. You can’t blame the professional associations although they have a leadership role. You’ll understand while I side with the CIPR.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? I then became Executive Director of Marketing and Communications at the university in January 13th, 2020.

Ethics 81