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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Regarding activist workplaces, right leaning, anti-PC Mises Institute wrote about the dangers of The Rise of Woke Capitalism for Education News. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths. A Few Final Thoughts.

Corporate 198
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. I was also appointed to the national PRSA Educational Affairs Committee.

Meeting 195
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 164
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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 78
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Which students at your local college or university are already making the world a better place, and how are they doing it? Keep it ethical.