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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. I started in radio as a reporter and made the jump to PR about 35 years ago. Oh goodness.

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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Ted Talks have been a popular educational resource since they kickstarted their presentations. Take a break from staring at the screen and open up the Talk Like Ted book. Until next time!

Resources 136
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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What APR Stands for — and It’s Not Annual Percentage Rate

PRSay

I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. I’ve always looked at those three letters as an opportunity to educate. I’ve always looked at those three letters as an opportunity to educate.

Ethics 97
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 92
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Engaging (and grilling) the social side of James Grunig

PR Conversations

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. We had the journalists, who had their press cards, licenses, education diplomas. The corporations do not expect you to spend months learning. Thus, honesty and ethics are necessities.