Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? What would a successful campaign look like?

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The lesson of course – aside from the notion that smoking is bad for you while praying could be good – is that you have to be careful about drawing blanket conclusions from survey questions.

Report 119

Report Publicity Survey B2B 119

Sword and the Script

APRIL 20, 2021

Of course, I was flattered and happy to re-connect with an old colleague. The results were clear and measurable. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The text was stiff and corporate. It was enough budget for one full-time resource for about six months.

B2B 108

B2B Leadership Marketing Blogging 108

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. Of course, not every crisis is catastrophic or entails long-term reputational risk. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Garg came to represent accusations that corporations treat employees as expendable units. Of course, using video demands that executives know how to speak on-camera.

Employee 87

Employee Real Estate Video Internal 87

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Be an internal champion. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. Make your expectations clear. A professional agency team will understand.

Agency 223

Agency How To Construction Advertising 223

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Follow your gut.”

Company 189

Company Employee Internal International 189

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Theoretically, of course, we know this… but it does make you feel a bit less alone when you hear it articulated by colleagues halfway around the world. Communicators struggle with the same issues regardless of geography.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. Of course not. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career.

How To 110

How To Internal International Pitching 110

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure.

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. For writers who want to hone their fact-checking skills further, there are a variety of courses available. Why accuracy in content marketing is important. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Stuart Bruce

FEBRUARY 12, 2016

Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit.

Conference 60

Conference Government Reputation Internal 60

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. PR academics – many African universities offer PR or ‘communication’ courses. Photo @h_kirigo. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. In an international group like PRGN, you can be successful only if you can also listen and understand the other party.

Agency 59

Agency Internal International Meeting 59

Maxim Behar

JANUARY 18, 2023

The first, of course, is the "post-Covid" situation. The second factor, of course, is the war and all these war-related consequences - inflation, shortage of raw materials, nobody's making chips. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers.

Government 72

Government Education Course Ethics 72

Mindful Marketing

NOVEMBER 21, 2021

Marketers also have offered input through the specialization known as internal marketing , which treats employees as a unique target market and strives to meet their needs. Of course, there’s no one way. We all like to know that others—family, friends, and employers —are thankful for us.

Employee 90

Employee Training Leadership Video 90

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Conduct your research. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. But, of course, your work has just begun. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television.

Television 120

Television Crisis Crisis Management Fashion 120

Mindful Marketing

JULY 17, 2021

For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.” On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5

Tourism 115

Tourism Travel Nonprofit Banking 115