ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Demand for first-party shopper data, coupled with the looming disappearance of third-party cookies, has created a moment of opportunity for innovative multi-location brands and retailers. Cookie-less era – the industry is buckling up, finally! Will Google sunset third-party cookies eventually, whether it’s in 2024 or beyond?

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

MARCH 14, 2024

Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies, marketing pros are feeling the pressure to adapt to an identity-based ecosystem. In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers.

Google 110

Google Data Consumer Marketing 110

PR for Anyone

JUNE 6, 2023

Should you “accept all cookies” on a website? Is Alexa always listening? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy.

Privacy 241

Privacy YouTube Instagram LinkedIn 241

PR for Anyone

NOVEMBER 14, 2023

Serve) Freeze cool whip and cut out shapes for hot chocolate (Use a cookie tray – small or large. Don’t go all the way through! Pull up, use a knife to smooth it out. Line with foil. Spread out Cool Whip. Put in the freezer for an hour or more. Bakd 350 for 20 minutes.

Video 130

Video How To Television 130

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. The phasing out of third-party cookies has shaken up digital advertising and media, and with recent pushback regarding privacy issues, there is much to talk about.

Pitching 333

Pitching Case Study Leadership Data 333

Katie Paine's Measurement Blog

OCTOBER 24, 2016

One of the keys to effective communications measurement is home-baked cookies. The post Paine Publishing’s Measurement Beginner Tip: Bake Some Cookies appeared first on Paine Publishing. No, really. Chocolate chip is a good place to start. You are going to need the trust […].

Measurement 40

Measurement Communications Strategy 40

PR for Anyone

AUGUST 16, 2023

Lauren shares with us how she got started in cookie decorating, turning her hobby into a lucrative business that got featured on The Food Network! All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today.

YouTube 130

YouTube Retail Instagram LinkedIn 130

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Cookie Month. Also, think about what month it is beyond National Breast Cancer Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Burrelles Fresh Ideas

DECEMBER 12, 2023

Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges. During the holiday hustle and bustle, a major scandal erupted: Santa was taken into custody and accused of taking more than his fair share of cookies during his late-night deliveries last year. “We’ve

Social Media 79

Social Media Trends Crisis Crisis Management 79

PR for Anyone

JUNE 6, 2023

Should you “accept all cookies” on a website? Is Alexa always listening? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy.

Privacy 130

Privacy YouTube Instagram LinkedIn 130

Konnect Agency

MARCH 20, 2024

Cookie and newly launched The BOSS! Cookie and BOSS! PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! Immunity Bar.

Case Study 52

Case Study Study YouTube Viral 52

ImPRessions - Crenshaw Communications

JULY 20, 2020

When it was announced that Chrome was phasing out cookies, we had a client send a mailer to key ad tech reporters with actual edible cookies and an explainer on their viewpoint, which, of course, was distinct and interesting. PR doesn’t just need to be pitching over email. Weshould get creative with tactics.

How To 241

How To Advertising Advertising Data 241

PRSay

OCTOBER 28, 2022

Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis.

Conference 163

Conference Nonprofit Education Newspapers 163

Agility PR Solutions

JUNE 12, 2022

The end of cookies marks a new era for digital marketing. De-risking simply means thinking of tactics and strategies independent from third-party data collection methods, like cookies, and implementing them now. Brands need to adjust if they want to succeed. The first step? De-risking their digital strategy. This will […].

How To 78

How To Marketing Data Strategy 78

ImPRessions - Crenshaw Communications

DECEMBER 3, 2020

The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry.

Company 156

Company Industry Communications Marketing 156

Waxing UnLyrical

DECEMBER 20, 2011

Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. This Communication Plan Doesn’t Smell Like Christmas Cookies. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays.

Communications 66

Communications Analysis Print Meeting 66

Konnect Agency

SEPTEMBER 25, 2023

Brand Partnership #1- Pantone X Crumbl Cookies Pantone recently partnered with Crumbl Cookies, a chain of gourmet cookie shops known for offering a variety of decadent cookies. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

Onclusive

FEBRUARY 29, 2016

It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself.

Education 150

Education Publicity 150

Waxing UnLyrical

APRIL 8, 2011

There’s just this wonderful man standing at the door to my office wanting to bake cookies together, and he has this beautiful smile. I’m still instantly reachable, should you ever need me. I still check in all the time. And I can’t say no. Image: scubadive67 via Flickr, CC 2.0.

Twitter 80

Twitter Community Facebook Blogging 80

NewsWhip

SEPTEMBER 8, 2021

interactions, and it promoted Oreo’s new apple cider flavored cookies. Cinnamon also found itself on the list this year, as Nestlé Toll House unveiled a new cookie dough flavor. . The number one article by Best Products had 65.6k Bud Light came in second on the charts with 37.7k

Trends 145

Trends Hotels Brand Branding 145

Agility PR Solutions

JANUARY 19, 2021

As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences.

Data 118

Data Strategy Marketing Publicity 118

Onclusive

FEBRUARY 10, 2020

PR Attribution is built upon the largest newscrawler on the planet and leverages both direct and indirect attribution by combining website analytics and cookie-matching to produce the most accurate solution on the market. .

Media 273

Media Privacy Data Analytics 273

PR for Anyone

JANUARY 12, 2024

Smart Storage for Specialty Items For those special items like cookie cutters that only see the light of day once a year, I’ve got a charming solution. If something is past its prime, it’s time to bid it farewell. This inexpensive and space-saving trick will keep your pantry in top shape.

Instagram 130

Instagram Tools Publicity 130

Agility PR Solutions

JUNE 9, 2022

Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS tracking limitations, and ongoing regulatory changes.

Marketing 78

Marketing Groups Report Publicity 78

Agility PR Solutions

MAY 15, 2022

A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns about impending third-party cookie regulations as emerging B2B marketing trends.

B2B 78

B2B Trends Marketing Data 78

Agility PR Solutions

APRIL 21, 2022

As the marketing and advertising industry moves away from third-party cookies as measures of consumer behaviors online, many are turning to surveys to understand the consumer journey, but caution is due—a new study from consumer insights platform DISQO reveals that nearly four in 10 (38 percent) consumers incorrectly recall their digital shopping behaviors, (..)

Study 78

Study Consumer Survey Advertising 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. – the demise of the third-party cookie and the intriguing proposals that have been floated to replace its function.

Conference 156

Conference Privacy Advertising Advertising 156

Agility PR Solutions

MARCH 23, 2021

With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital transformations—and that investment will increase this year, according to new research from real-time (..)

Privacy 86

Privacy Communications Data Strategy 86

Landis PR

DECEMBER 2, 2022

Save the Redwoods League’s Redwood Cookies. One unusual way to connect is to bake shortbread cookies infused with redwood tips! One unusual way to connect is to bake shortbread cookies infused with redwood tips! (If View the recipe for Save the Redwoods League’s Redwood Cookies.

Local 52

Local Communications 52

Onclusive

FEBRUARY 10, 2020

PR Attribution is built upon the largest newscrawler on the planet and leverages both direct and indirect attribution by combining website analytics and cookie-matching to produce the most accurate solution on the market. .

Media 221

Media Privacy Data Analytics 221

Cision

OCTOBER 7, 2016

There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

Analysis 318

Analysis Viral Trends Software 318

Konnect Agency

NOVEMBER 23, 2021

Alternatives to Third-Party Cookies. When Google announced that it would be phasing out third-party cookies by 2022, the marketing world was set abuzz. Fortunately, nothing has replaced the third-party cookie yet and Google recently announced that this transition is being postponed to 2023.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press. As an industry, ad tech saw considerable change in 2019. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

JANUARY 19, 2021

First, it’s expensive and second, it may be short-lived as third-party tracking cookies get phased out. It’s worth mentioning here, that first-party cookies will be paramount in the near future.

Technology 167

Technology Publicity Software Pitching 167

5W PR

APRIL 28, 2021

At the time of the survey, reliance on third party cookie data was high. Brands with partners and vendors should also consider collectively collaborating on alternative sources of data in this post cookie environment. Current Practice. As a measurement of digital media efficiency, 65% said they rely on it.

Data 88

Data Privacy Survey Policies 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising? How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78