The Proactive Report

SEPTEMBER 10, 2014

The third layer of data in the report is information on how the overall media coverage, and coverage by big-five topic area, was distributed across 10 top tech trade publications – CIO , ComputerWorld , eWeek , InformationWeek , InfoWorld , Network World , PC Magazine , TMCNet , Wired , ZDNet. Why I Like This Technology. Hot Topics.

Report 133

Report Big Data Brand Branding 133

Buzzstream

JANUARY 22, 2024

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

Analysis 91

Analysis SEO Guidelines Google 91

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. Through leadership and content. Technology doesn’t sleep.

Communications 128

Communications Crisis Internal International 128

The Resolution Blog

OCTOBER 4, 2019

There tends to be a lot of guesswork involved in PR because, while you can get a rough idea of how many people view a website a month or the circulation of a magazine, you don’t know for sure how many people will actually read your story. It’s essentially an ad technology that allows brands to promote their earned media by paying for it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. We may even decide to participate, driven by the fear of missing out, also called FOMO.

Trends 135

Trends Marketing Pinterest Social Media 135

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Buzzstream

DECEMBER 5, 2019

A potentially interested writer’s bio might go as follows: I’m an editor at Elle magazine covering everything beauty and FDA tested. . While a writer may say they cover a certain beat, like technology, for example, you may notice some variation when digging into their past articles.

Pitching 87

Pitching Examples Social Media Trends 87

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. According to Brain World Magazine , a Pew Research study shows that 83% of U.S. Share Tweet Share. How TV Influences Elections.

Radio 101

Radio Media Television Social Media 101

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Magazine ran this article – After 10 Years, Yelp CEO Reviews His Own Business – and the play on the word “review” struck me as creative.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Fill the frame. Experiment with the aspect ratio.

Instagram 69

Instagram How To Mobile Community 69

Critical Mention

NOVEMBER 9, 2018

Entrepreneur distinguishes itself by being more than just a business magazine. This publication has a dedicated marketing vertical that shows how a brand can increase its impact in the business world. It often features advice on marketing, pop culture and branding. Entrepreneur. Entrepreneur. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

PR Conversations

JULY 3, 2014

These were not people running away from technology…these were the technologists themselves… They sat down to do a job and performed it like chimpanzees. For example I have done lots of blogging about PR, social media, content marketing and general technology. I have echoed similar topics on Twitter.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Sword and the Script

OCTOBER 22, 2019

The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 3 Recommendations for B2B Marketing Budgets. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Norton's Notes

JANUARY 25, 2018

Although Facebook stories still haven’t taken off as of yet, whilst scrolling through Facebook you’re sure to have noticed the copious amounts of videos from lifestyle magazines and news networks replacing the traditional article link share. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

Communications Conversations

JULY 15, 2015

Every time a new “brand journalism” site pops up, it’s full of content that’s not particularly “on brand.” ” So, let’s say you’re Best Buy and you want to start a digital magazine. That thinking must make too much sense though… All content–NO selling? Coke, AMEX.

Brand 60

Brand Branding Industry Journalism 60

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Comment: If you aren’t a trusted publisher already – this is a sign to get PR involved in content marketing.

B2B 141

B2B Case Study Survey Content Marketing 141

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. As content marketers already know, stories are captivating.

How To 40

How To Pinterest Tools Technology 40

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Flack's Revenge

FEBRUARY 12, 2020

The growth in content marketing and paid media options add to the confusion. Publication titles include “SuperbCrew,” “CIO Applications,” “CIOReview,” “Analytics Insights,” “Technology Headlines,” “Beyond Exclamation,” “Aspioneer,” “Market Exclusive” and “Industry Era.” Some think that traditional PR is a waste of money.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 145

B2B Trends Video Course 145

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In his latest book, Content, Inc., In his latest book, Content, Inc., In crunching “6.6 That’s a lot of revenue!

Social Media 65

Social Media Marketing Media Content Marketing 65

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 119

Content Marketing Marketing Writing Infographics 119