Shift Communications

MARCH 16, 2015

Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. Google’s commentary also does not mention SEO.

Google 60

Google SEO Web Comparison 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. Microsoft leads on cloud computing – with Google and Amazon in second and third. Microsoft leads on data center – with Cisco and Google in second and third.

Report 133

Report Big Data Brand Branding 133

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful. All human qualities known to make friends and influence people. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

OCTOBER 14, 2016

“SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. UX metrics.

SEO 40

SEO Content Marketing Strategy How To 40

Critical Mention

OCTOBER 25, 2021

But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Marketing in general, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 16, 2016

All of these programs were strategically discontinued by Google so that they could focus on more important things. A common theme throughout the white paper is to leverage technology for better communication. Whatever we hope to accomplish, we need to measure. The same way that you measure external communication.

Internal 218

Internal International Communications Employee 218

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Measuring coverage success - Metrics on a mountain. That’s an hour back a week for creative!

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. These touch points (web pages) should provide the most substantial content pieces. billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. It’s worth a look as a time- and cost-saving measure. Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Make sure they know it, too.

Media 102

Media Storytelling System Technology 102

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. Most effective marketing channels. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? It’s an older technology but I still find it useful. Should the Public Relations Report to the CEO or CMO? What is PR? The second option is to set up an email address just for subscriptions. All considerate inquires will be reviewed carefully.

Resources 119

Resources Publicity Reddit Interviews 119

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Google Data Studio (great for analytics reports). Simply Measured social analytics (“great competitor dashboard”). Branding and Thought Leadership. You can see the curated tweets below.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You should also utilize technology. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 91

Community How To Marketing Data 91

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. Vice President, Marketing Technology. In 2009 did we exceed 18 million stories per year.

Publicity 110

Publicity eBook Analysis Google 110

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 192

Writing Communications Marketing B2B 192