Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 127

B2B Study Survey Software 127

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Critical Mention

OCTOBER 25, 2021

As Kendall leaves the press conference, he asks his bumbling cousin Greg to begin monitoring the media and general public for reaction to his statement about his father. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Communications 158

Communications Radio Sports Social Media 158

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication.

Software 207

Software Analysis Comparison Trends 207

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

Critical Mention

FEBRUARY 18, 2021

The episode has clearly defined the true meaning behind the popular hashtag #FreeBritney and now fans, news organizations and the general public are talking about the conservatorship. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Art of Public Speaking. SCHEDULE A DEMO. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Golin provides effective solutions and reaches diverse global markets to best represent brands. SCHEDULE A DEMO. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

SEPTEMBER 24, 2020

During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Victorious PR

APRIL 21, 2023

This is where public relations (PR) plays a crucial role in the blockchain industry. Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Newswhip Data.

Data 159

Data Media Software Viral 159

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. It is important to utilize all types of content as part of a cohesive strategy in order to reach the widest possible audience. SCHEDULE A DEMO. Here are three reasons why: 1.

Marketing 68

Marketing SEO Guidelines eBook 68

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

JULY 16, 2019

Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising. Publicity Value. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

MARCH 17, 2022

Whether you’re in the gaming industry, politics, marketing field, and so on, there’s always an influencer out there ready to help give your brand the publicity it needs to take you to the next level. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

OCTOBER 7, 2020

Because of social distancing restrictions and the concern for public health & safety, many industry conferences are being held online now. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Virtual Events & Live Streaming.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

How To 103

How To Brand Branding Media 103

Burrelles Fresh Ideas

JANUARY 30, 2024

While Boeing promises more quality checks, Rory Kennedy, the director of the documentary Downfall: The Case Against Boeing, told NPR , “The additional scrutiny — whether self-imposed or from the FAA — may not be enough to restore public faith in Boeing and the troubled 737 Max, which is now linked to the worst aviation disasters in recent history.”

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

DECEMBER 10, 2021

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. SCHEDULE A DEMO. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

Presspage

MAY 31, 2023

Strategic management of content distribution and publication is also crucial. To effectively reach and connect with their target audience, companies must navigate a complex web of social media platforms, forge strategic influencer partnerships, and employ content marketing strategies.

Brand 78

Brand Branding Storytelling Software 78

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Communications Conversations

AUGUST 8, 2018

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. The 50-plus demo are the ones looking for the more traditional PR and comm jobs–after all, those are the jobs best suited for their skill sets, which leads me to… For many over 50, skills have atrophied. And, so is the ageism issue.

Social Media 60

Social Media Trends Marketing Media 60

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” SCHEDULE A DEMO. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Links to online news coverage are easily shareable, which make it easy for politicians to build audiences, receive publicity and gain mentions from across the world.

Radio 101

Radio Media Television Social Media 101

Burrelles Fresh Ideas

FEBRUARY 6, 2024

We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries. Here are some ways they incorporate technology into their PR and marketing efforts. Click here to request a demo or to discuss your monitoring needs. We can help!

Fashion 86

Fashion Sports Technology Apparel 86

Critical Mention

DECEMBER 3, 2019

One way they’ve done so is by limiting their content to the public through the use of media paywalls. Media Paywalls: Locked licensed news content that is only accessible through purchase or paid subscriptions. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. Public Relations Struggling with the Content Avalanche.

Analytics 74

Analytics Google Data Analysis 74

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Whether it’s driving them to a pricing page to having them request a demo, it should be clear where to go next. Online publications. Build awareness and extend reach. Conversion points.

B2B 181

B2B Company Marketing SEO 181