ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. All contributions will be attributed.

Case Study 160

Case Study Analysis Tools Agency 160

Agility PR Solutions

MAY 15, 2020

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. But how are they feeling about the marketing they receive from the brands they know and love?

Marketing 170

Marketing Analytics Survey Crisis 170

ImPRessions - Crenshaw Communications

APRIL 13, 2021

Schedule it during the work day. In the old days before the pandemic, most people would attend industry panels after office hours in order to network. This point isn’t limited to virtual panels, but the problem of all white male panels —sometimes known as “manels” — has come to a head during the pandemic.

Leadership 332

Leadership Trends B2B Agency 332

Stephen Waddington

JULY 16, 2021

Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Agility PR Solutions

FEBRUARY 11, 2021

As people spend more time at home, social media is the predominant avenue to reach consumers with captivating content in real-time to drive behavior. The post A PR insiders’ guide to navigating influencer marketing during a pandemic appeared first on Agility PR Solutions. Yet, […].

Marketing 164

Marketing Social Media Consumer Media 164

Agility PR Solutions

NOVEMBER 3, 2020

Content has long been king, and times of crisis are when a king’s full power is put on display. The post Marketers turning to new content platforms during the COVID crisis, despite budget cuts appeared first on Agility PR Solutions.

Crisis 126

Crisis Marketing Storytelling Communications 126

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. And email campaigns work.

Marketing 156

Marketing B2C Retail Print 156

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. High marks for effectiveness during the pandemic.

Survey 150

Survey Marketing B2B Comparison 150

Stephen Waddington

MAY 26, 2021

More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home. Big Tech has stepped up.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The pandemic has fueled the digital transformation already underway in various business sectors. This is particularly true for marketing, and the same applies to brand and corporate communications. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees.

Trends 407

Trends Communications Employee Corporate 407

Communications Conversations

OCTOBER 1, 2020

Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. And, even the photo content hasn’t been all that strong or unique. But, during COVID, that’s all changed. But, during COVID, that’s all changed. So, video, it and of itself, is hardly a trend in 2020.

LinkedIn 128

LinkedIn Video Trends Company 128

5W PR

MARCH 10, 2023

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Patrick’s Day, due to associations with alcoholic drinks.

Marketing 88

Marketing Pinterest Consumer Creativity 88

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Will you focus more on email marketing or will you shift to more social media campaigns? Consider Starting a Podcast. SCHEDULE A DEMO.

Tourism 186

Tourism Radio Travel Social Media 186

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Video is the most watched type of content online.

Video 162

Video Film Social Media Facebook 162

Agility PR Solutions

MAY 2, 2021

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

Video 105

Video Digital PR Measurement Marketing 105

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

Trends 78

Trends Travel Consumer Local 78

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. In September it was at 40% of pre-pandemic levels.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. PR is more valued in the wake of the pandemic.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

MAY 17, 2022

While the research firm attributes much of this to the pandemic, I wonder how much of this was already in motion when the pandemic hit. B2B buyers require more interactions from sales and marketing. They also crave interpersonal connection – perhaps even more so during the pandemic.”.

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The COVID-19 pandemic will certainly have lasting effects. The recession of 2008 changed housing. Give our services a try.

Study 131

Study Publicity Survey Internal 131

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. But what does it take to launch a new business during lockdown? Why start an agency in 2020, during lockdown? What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

5W PR

MAY 30, 2023

With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again. It is important to monitor the inventory levels and order additional supplies early to avoid running out of stock during the busy season.

Tourism 97

Tourism Hotels Travel Meeting 97

5W PR

MARCH 8, 2021

The quote “Life will never be the same…” by children’s author, Nancy Tillman pretty much sums up today’s marketing environment since the pandemic. It also strongly suggests that customer outreach is more important than ever, even for B2B marketers. Similarly, sales and marketing are still undergoing dramatic changes today.

B2B 88

B2B Strategy Meeting Marketing 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 95

Consumer Social Media Education Advertising 95

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. This video-sharing platform, known for its short, engaging content, has seen immense popularity in recent years. Authenticity : TikTok videos are often informal and unscripted.

Marketing 62

Marketing Instagram Viral Video 62

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category.

Journalism 148

Journalism Brand Branding Interviews 148

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” Since the pandemic, the world of finance has drastically changed. A subreddit upended the stock market, and Bitcoin almost got to the moon. Within six weeks, they had launched a COVID 19 hub, published 49 new pieces of content and even launched a podcast.

Financial 109

Financial Banking How To Marketing 109

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Subscription fatigue Many publishers have been increasing their efforts to get audiences to pay for content online. Progress is mixed.

Report 122

Report Instagram Study Crisis 122

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

Trade Shows 105

Trade Shows B2B Marketing Conference 105