Cision

MAY 5, 2015

Write it down. Make content easy to find, consume and share. How do they consume and share content? Get our free white paper to see how! They’re easy to create, share and consume. That may mean you’ll still write the white paper or case study. If you don’t know what it is yet, find out.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience.

Journalism 120

Journalism Brand Branding Writing 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Contently - Strategy

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Brand Branding 144

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Audio is changing how we search for – and consume information.

Technology 170

Technology Publicity Software Pitching 170

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Work with a professional.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. They’re the ones that will capture attention, be immediately recognizable, and continually surprise and delight your consumers. Click here for our free white paper! . That, of course, is the point. Ezra Knight’s voice is stuck in your head.

Video 120

Video Storytelling Local Creativity 120

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics 170

Analytics Measurement Data Technology 170

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., It’s not surprising, then, that a new white paper from Outsell, Inc. There is one commonality in business, regardless of your industry or market. Without trust, your sales funnel won’t fill with new leads. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

Cision

JUNE 2, 2015

The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Write social messaging and share it with your internal teams. However, there are still ways brands can get their content into the Facebook newsfeed. Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Get our free white paper! This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog. For example, she writes, “No one cares, especially the C-suite, about the colors of the website.”.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. Representation of Brand Message. “On

Report 40

Report Media Television Radio 40

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. It strengthened my writing skills. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Click here for our free content marketing white paper! . Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Contently - Strategy

SEPTEMBER 10, 2020

Going back to those pillars that I talked about earlier around advertising, monetization, and identity solutions, we’re going to continue to pump out content in those areas, whether it be written blogs, whether it be video content that we produce, or other forms of content like e-books and white papers.

Brand 118

Brand Branding Marketing Facebook 118

Beyond PR

MAY 4, 2016

Our white paper Understanding How Buyer 2.0 Shift your focus to build analytics on the elasticity of content performance (how content converts vs number of views it gets), velocity (when and how it is consumed, along with next steps taken), and contribution to pipeline and revenue,” he writes.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Needless to say, a website that’s not designed for mobile devices does not make for an enjoyable user experience. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Write the Guide to __ RFP and make sure your company has solid responses. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. It takes an average of 4 hours to write in 2022. 34% said ebooks. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency Internal International Pitching 192

Cision

JANUARY 9, 2018

By 2019, 80 percent of the world’s internet traffic will be consumed by video. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Case Study 210

Case Study How To Infographics SEO 210