Business Wire

MAY 10, 2017

Digital technology has transformed the way people consume news making multimedia an expected asset. Also make sure to utilize Business Wire's included social media tools as well as selecting applicable hashtags and cash tags. This is what a press release should look like and standard lengths range from 500-1000 words.

Writing 165

Writing How To Video Facebook 165

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. This can help you identify potential crises before they escalate.

Social Media 130

Social Media Measurement Tools Data 130

Critical Mention

APRIL 2, 2019

But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! This free tool identifies what software your competitors are using. Discover potential partners or leads you can be working with using this competitive analysis tool.

Analysis 74

Analysis Tools SEO Software 74

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

PRSay

SEPTEMBER 11, 2023

Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 184

Enterprise Tools Technology Privacy 184

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. This could make you a sought-after judge and earn you CEUs to renew your Accreditation.

Publicity 176

Publicity Case Study Ethics Study 176

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. As a result, it can be a powerful tool in your campaigns.

Technology 77

Technology Training Data Consumer 77

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. When creating a new piece of content, think about other content on your site that is valuable, relevant, and related to the piece you’re writing to include as a hyperlink.

SEO 98

SEO Engineering Content Marketing Google 98

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

Buzzstream

MAY 15, 2024

The free tool or freemium model in SaaS is an effective link building strategy. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool?

Google 71

Google SEO Tools Pitching 71

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

PR 20/20

JANUARY 29, 2019

AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. HubSpot Content Strategy Tool. The tool offers suggestions about which topic clusters to pursue based on competition and relevance. Start using the tool for free here.

Tools 51

Tools Strategy SEO Enterprise 51

PRSay

DECEMBER 18, 2023

We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said.

Communications 72

Communications Guidelines Technology Tools 72

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Importantly, this review strictly looks at just the monitoring tool. That’ll add noise to your search results and consumes computing resources for the platform.

Tools 83

Tools Comparison Media System 83

Stephen Waddington

APRIL 21, 2021

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. Developing accessible tools and campaigns The guidelines focus on the most common types of communications content. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Tools Case Study 136

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

Sword and the Script

JANUARY 28, 2020

This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database.

Software 117

Software Tools Publicity System 117

PRSay

JUNE 7, 2023

According to Bloomberg’s Metz, “ChatGPT has done a lot for consumer AI literacy, which has been really cool,” and the broader public is learning about “things that are good, and things that are promising, but also things they should be watching out for.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). As such, podcasts are an old tool with a new twist. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product.

Tools 60

Tools Pinterest Marketing Media 60

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.” Hammer is a tool. It’s up to us to to figure out how to harness the tools.”

System 78

System Technology Banking Community 78

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

Local 97

Local SEO Strategy How To 97

Contently - Strategy

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Brand Branding 144

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. In a sense, it’s like a knowledge management tool.

Technology 170

Technology Publicity Software Pitching 170

Wadds Inc.

JUNE 19, 2023

The explosion in tools isn’t sustainable. There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. Organisations must review the potential impact on the fundamentals of their business and keep ahead of policy development. Less than a fifth of practitioners are upskilling.

Publicity 105

Publicity Policies Training Engineering 105

Business Wire

AUGUST 9, 2017

Raschanda Hall’s Hacks, Flacks & Robots: Automation in Today's News Vote here About the panel: First, you were told to write for robots. Now, robots are doing the writing for you. Today's reporters and PR pros have a wide range of tools at their fingertips that drive ROI, so why are so few actually using them?

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

FEBRUARY 20, 2024

The problem is, by the time these tools tell you sentiment is bad, it’s just telling you what you already know. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. 56% say their teams are “very aligned” while 42% say “somewhat aligned.”

Report 106

Report Publicity Marketing Pitching 106

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. The benefits of this approach are two-fold: it removes manual work, and (provided you have the right tools) you’ll be able to monitor your contacts’ engagement based on their interactions with your content.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

NOVEMBER 1, 2017

Fortunately, access to data and Artificial Intelligence tools now helps us to draw insights from massive quantities of data. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign. Which authors are writing about that topic. What terms are co-mentioned with that topic.

Brand 170

Brand Branding How To Trends 170

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397