Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Cision is the major technology player that backs up earned media instead of paid and owned. Three Ways LiveRamp Benefits Cision Clients.

Measurement 185

Measurement Media Data System 185

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! their cabins are extremely old and worn (on 777 routes from Gatwick) and their IFE system is old, clunky and has a poor selection.

Travel 120

Travel Technology Airlines Wireless 120

Stern + Associates

DECEMBER 1, 2022

How do executives build the systems and culture that drive sustainably higher performance while nurturing inclusivity and employee wellbeing? Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As Dr. Heidi K.

Measurement 62

Measurement Automotive Employee Financial 62

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

Contently - Strategy

MAY 13, 2024

Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. That said, technologies like this still put control squarely in Google’s court. Let’s say you work in marketing at that ramen company.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation.

Retail 120

Retail Travel Mobile Technology 120

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. Take Our Free Assessment To See How You Stack Up.

Measurement 65

Measurement Media System Small Business 65

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Organize your contacts and media lists in a contact management system, and log media requests centrally to be able to assign follow-ups. With online data on the rise, the cry for measurable results has become louder.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Step 3: Measure. You need to know your audience, inside and out.

Media 101

Media Storytelling System Technology 101

Barokas

DECEMBER 3, 2019

Barokas Communications is more than a top technology PR firm. These include: Aerospace : From electric airplane engines and rockets, to geospatial intelligence data and satellite imagery, we help aerospace brands such as magniX, Ursa Space Systems and York Space Systems navigate into the next frontier.

Case Study 78

Case Study Enterprise System Fashion 78

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools.

Measurement 225

Measurement Tools eBook Analytics 225

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. – Cost per click.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). million in November of 2021. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 6, 2017

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Madrigal called Google out on The Atlantic , saying, “It’s no longer good enough to shrug off the problems in the system simply because it has computers in the decision loop.”. What Are Consumers’ Responsibilities?

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. Here’s the form view – simple and easy: The Boolean view is shown below.

Software 116

Software Tools Publicity System 116

Bianchi Biz Blog

MARCH 2, 2023

Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. It’s no secret that people do what’s measured and rewarded. And why is that? That kind of cost-savings can drive a company into bankruptcy.

Agency 108

Agency Automotive Engineering Education 108

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Organise your contacts and media lists in a contact management system, and log media requests centrally to be able to assign follow-ups. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time.

Communications 78

Communications Measurement Tools Enterprise 78

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit'

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

JULY 3, 2020

As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. The fear of catching a virus with no known cure consumed us, together with need to protect ourselves and the people that matter most to us.

Local 126

Local Community Measurement Video 126

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Amplifying the influencers’ work The last thing you must do when launching an influencer program is to design your content amplification support system. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. As a measurement of digital media efficiency, 65% said they rely on it. Another 35% said a simple assimilation of data across their brand’s ad-tech/martech system would help them prepare. Current Practice.

Data 88

Data Privacy Survey Policies 88

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83