PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 137

Internal International Communications Strategy 137

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

Software 159

Software Tools Print Technology 159

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. 48: Dr. Tim Furche.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Tech tools for staying connected . A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Use social listening tools Social listening tools can help PR teams monitor social media channels for mentions of the CEO’s name or the company.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Consumers are gravitating towards clean formulations, dermatologists, and gynecologist-tested essentials that combine gentleness with efficacy.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Today’s PR business is definitely not your grandparents’ PR industry.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Tools like AirPR can help you to do that.”.

Storytelling 284

Storytelling B2C Retail Measurement 284

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But the AI technology is not just about automation. So, what does this mean for PR practitioners?

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. In ticking these boxes, few tools are more valuable than a digital newsroom. Want to upgrade your ESG reporting game?

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

Measurement 195

Measurement Analysis Reputation SEO 195

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Richard Branson. Founder of the Virgin Group, investor and author.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. The International Fact-Checking Network has created a code of principles for fact-checking.

Internal 143

Internal International Conference Fashion 143

Stern + Associates

OCTOBER 17, 2023

scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Named a 2023 U.S. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 170

Measurement Communications Banking Survey 170

NewsWhip

MARCH 27, 2023

Part of this is down to the tools that the above set of teams have available to them to do their jobs. Comms teams now often have access to tools that are useful across the organization that other teams might not be experts in using or may not even have available.

Data 148

Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. Bizzabo equips event managers with the tools to do their job effectively and efficiently. Our team has successfully put this strategy into practice.

B2B 156

B2B How To Conference B2C 156

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Contently - Strategy

MAY 20, 2024

Combine a fast site with useful, interesting content, and you can improve consumer sentiments surrounding your brand, keep visitors on your website longer, and, ultimately, boost sales or conversions. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy.

SEO 98

SEO Engineering Content Marketing Google 98

Wadds Inc.

NOVEMBER 15, 2023

This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches. It’s also a valuable tool for public relations practitioners to operate effectively within the broader commercial context that can often elude them.

Brand 98

Brand Branding Ethics Internal 98

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

PRSay

NOVEMBER 5, 2021

Independent third-party tools are available that provide such data about news and political publishers. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

Communications 187

Communications Journalism Advertising Advertising 187

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From preparation to analysis, retailers are adopting all sorts of data science tools in an overhaul of the data workflow. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Emphasis on international expansion. Luckily, advanced data science is helping them cope.

Retail 156

Retail Automotive Conference Data 156