Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. We can also view it from an entrepreneur’s perspective. “

Engineering 100

Engineering Writing Mobile SEO 100

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. By investing in rankable blog content on Google, brands can expand the ways they show up online.

Conference 62

Conference Marketing Instagram YouTube 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But you can further level your game with Google search operators like inurl: and intitle: operators. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But you can further level your game with Google search operators like inurl: and intitle: operators. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. At least, that’s the identity you might gather from Googling their brand name.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But you can further level your game with Google search operators like inurl: and intitle: operators. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it? How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. That’s why a site like Google keeps things as simple as possible.

Brand 117

Brand Branding Infographics Analytics 117

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Did you know 20% of Google searches have never been seen before?

Google 90

Google SEO Trends Content Marketing 90

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. What is your consumer’s CTA? Are you user-friendly? What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

The Proactive Report

AUGUST 5, 2016

Search: 98% of journalists start a story by doing a Google search. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Tom Foremski, Publisher of Silicon Valley Watcher.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

DECEMBER 10, 2019

“Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. “The The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. As markets shift and consumer behaviors change, content that once resonated might become outdated. It requires the right blend of insightful metrics and robust tools.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. At least, that’s the identity you might gather from Googling their brand name.

Banking 111

Banking Content Marketing Examples Industry 111

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. That’s why a site like Google keeps things as simple as possible.

Brand 78

Brand Branding Infographics Analytics 78

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Set up keyword and hashtag alerts using Google Alerts (which, contrary to the news it was phasing out, is still helpful), Talkwalker , or Feed.ly. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. If you ever try to Google anything about Pinterest, you realize that Google has a Pinterest problem. Search algorithm doesn’t penalize for publish date. Not a “pay to play” network as much as Facebook or Twitter.

Pinterest 120

Pinterest Banking Mobile Trends 120

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 17, 2021

The amount of information, data, and news we consume on a daily basis is staggering today. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Finally, your press release should be written with SEO and Google’s consistent algorithm updates in mind.

Writing 59

Writing SEO Google Local 59

Buzzstream

MAY 19, 2022

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

The Stalwart Blog

SEPTEMBER 9, 2019

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. Now here’s the flip side.

System 74

System Infographics Consumer Company 74

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Show Expertise. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PRSay

MARCH 9, 2018

This is an important distinction because studies show that consumers look at native ads 53 percent more frequently than display ads — the flashy, spammy side banners that appear on 99 percent of websites. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options.

Infographics 102

Infographics Fashion Advertising Advertising 102

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Keep your eyes peeled in the coming weeks for the 2014 edition!

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. There are many results in Google that largely say similar things (and this post isn’t exceptional in that regard). Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Mark Sherbin | CMI.

B2B 127

B2B Mobile Content Marketing SEO 127

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. The Fortune 500 are really just dabbling with the rest of the social media sites, including Google+ which by all appearances is shaping up to live out its life like Feedburner.

Social Media 119

Social Media Study Blogging Company 119

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Solo PR Pro

FEBRUARY 26, 2019

It is no longer a ranking factor for Google but is used to encourage users to click through to the page.”. What Is Google Looking For? Google views a direct link “as a vote of confidence” for the site. Google Search Console. Google Analytics. In-depth Guides. Backlinko SEO Marketing Hub. Campaign URL Builder.

Engineering 45

Engineering SEO Google Web 45

Communications Conversations

APRIL 4, 2016

Yep–that’s a Google doc of the full news release. News releases (especially ones built on Google docs) aren’t shareable on social. News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. Pretty basic, right?

Corporate 60

Corporate Strategy Pinterest Web 60