PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. This creates delusional bubble worlds. But it told me that Twitter was out of touch.

Social Media 53

Social Media Communications Media Twitter 53

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 28, 2020

Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. We believe in attacking at a local level, one story, one individual audience member at a time. Petersburg, Fla.;

Internal 143

Internal International Conference Fashion 143

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Leave your response in the comments section below or tag us on social media using #solopr. What they’re really saying, Michael, is that they trust you.”.

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. In the case of the Day-Lewis character, it seems to be a combination of face-to-face meetings at his opulent home/studio combined with intimate fashion shows. But one thing that hasn’t changed?

Film 136

Film Local Leadership Radio 136

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Communications Conversations

JULY 11, 2017

Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. boots, men’s fashion, food. Paul Buttenhoff.

Instagram 122

Instagram Brand Branding Local 122

Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Do they do sponsored content?

Marketing 89

Marketing Employee Local Community 89

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. What are the ways your audience consumes media? Where are they physically present?

Publicity 60

Publicity Apparel B2C Fashion 60

PR Fuel

NOVEMBER 28, 2020

What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. The more specific the media list, the better.

Media 52

Media Newspapers Pitching Blogging 52

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. 3: Find the local angle. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Beyond PR

MARCH 27, 2018

They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. These companies have access to direct consumer insights that strengthen their brand voices thanks to their strong ambassador programs. I really liked it. great instructor.

Fashion 73

Fashion Instagram Enterprise Brand 73

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I had a chance to talk with the fashion director for Prada in Milan… on the second day of my internship. I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before.

Local 40

Local Fashion Travel Transportation 40

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. Consider the triggers that she experienced after becoming aware of Birchbox: The boxes (and probably social posts, which Birchbox encourages) eventually triggered her to subscribe. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Fashion brand. To form a lasting relationship, your marketing campaign has to be a two-way street - the Snapchat user has to want to consume your content, which points to a larger key message.

Brand 48

Brand Branding Marketing Mobile 48

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40

Norton's Notes

JANUARY 30, 2015

Feed your appetite (sorry couldn’t resist) on my chosen top ten social media foodie campaigns of brands whose eyes were bigger than their bellies. Not only were consumers incentivised with a freebie, but they were also keen to get involved via the Twitter account and #hashtags. Do Us A Flavour.

Social Media 28

Social Media Local Twitter Creativity 28

Communications Conversations

MARCH 14, 2017

To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. Gail was unafraid to try new things.

Ethics 68

Ethics Leadership Examples Fashion 68

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Solo PR Pro

AUGUST 19, 2014

Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking. Do you love tools, too?

Tools 78

Tools eBook Print System 78

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. This should give us an advantage over our competitors, as peeps on social media sure don’t expect enthusiastic marketing and promotions to come from introverted numbers people.

Employee 40

Employee Internal International Corporate 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52