NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Attaching external event data aligns PR efforts with important upcoming activities.

Tools 354

Tools Internal International Resources 354

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

Sword and the Script

NOVEMBER 19, 2019

I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. JC: I started my career in consumer-packaged goods. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 85

Storytelling Brand Branding Customer Service 85

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. I know oftentimes people steer clear of event coverage, but anything live is where I thrive. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 94

Automotive Meeting Report Journalism 94

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. Read on for a recap of the event that answers the question. Owned Media Requires Great Storytelling. Touch, video and storytelling. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. The Power – and Necessity – of Storytelling Having an interesting narrative is crucial to any organization’s communication strategy, but is even more important for a nonprofit.

Nonprofit 72

Nonprofit Strategy Communications Conference 72

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility.

Sports 86

Sports Television Advertising Advertising 86

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Konnect Agency

NOVEMBER 20, 2023

In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers. PR experts are strategically using video content to tell compelling brand stories and engage consumers in more immersive and emotionally resonant ways. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling. Cultural events and holidays Participate in cultural events and holidays that are relevant to the target audience. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. So how do you decide whether to take a risk? Know Your Audience.

Industry 76

Industry Trade Shows Marketing Film 76

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Muddling the message. We see this too often in technology PR. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

JANUARY 21, 2016

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? Visit the shops, neighborhoods, events, and hangouts your target audience may frequent. Victoria Boed.

Consumer 60

Consumer Guidelines Course Storytelling 60

5W PR

JULY 25, 2023

These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities. They can introduce new products or celebrate milestones through such events.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. PR can also provide valuable support for both earned and sponsored event appearances, guiding media outreach and assisting with content.

Agency 188

Agency Publicity Media Training Training 188

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. This often happens with event hashtags when they start trending. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

AUGUST 1, 2023

They create engaging press releases, organise media events , and collaborate with influencers to generate positive media coverage. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62