Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 101

Data Enterprise Brand Branding 101

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. 5000 is an annual list of the fastest-growing private companies.

Communications 156

Communications Enterprise Sports Technology 156

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Machine learning.

B2B 52

B2B Marketing Enterprise Survey 52

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 118

Measurement Enterprise Marketing Consumer 118

Axia PR

NOVEMBER 1, 2021

November 2021 – New MarTech Tools Reshaping the Consumer Experience. V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. Axia’s 60-Second Impact.

Marketing 62

Marketing Enterprise Technology Tools 62

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Onclusive

NOVEMBER 8, 2017

At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. What is required right now is for us to rethink the marketing equation based on a bunch of changes that have happened over the past decade.

Communications 170

Communications Marketing Enterprise Case Study 170

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Hinda Mitchell is the founder and president of Inspire PR Group , a national, multi-service public relations and marketing communications firm based in Columbus, Ohio.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. We start to ask, “What strategies worked this year?” Scan it in the app.

Brand 90

Brand Branding Marketing Enterprise 90

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Founded in 2003, 5WPR has been providing incredible PR services in the market. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why. Collaborate on content.

B2B 136

B2B Brand Branding Marketing 136

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR 20/20

APRIL 14, 2020

Today, it’s a must-have investment for data-driven decision making that needs to be updated continuously to meet the changing needs of consumers. That’s a lot of pressure on marketers (and developers) to create and maintain the ideal user experience. Depending on size and need, the Hub comes in two tiers: Professional and Enterprise.

Enterprise 115

Enterprise Web Software SEO 115

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. The takeaway?

B2B 137

B2B Company Survey Enterprise 137

Wadds Inc.

OCTOBER 9, 2022

The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction.

Creativity 118

Creativity Agency Enterprise Crisis 118

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. Certainly marketing data analysis can help identify the targets.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. an NGLCC-certified LGBT Business Enterprise. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right?

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem.

Reputation 88

Reputation Financial Training Enterprise 88

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

Ethics 87

Ethics Sports Enterprise Journalism 87

Cision

MAY 17, 2016

Today, consumers make an average of six to eight touches before they make a purchase. In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system.

Measurement 168

Measurement Strategy System Enterprise 168

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52