Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Measuring the results. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Social media.

eBook 60

eBook How To Measurement SEO 60

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. If you can measure it, you can manage it.”.

Analytics 136

Analytics eBook Measurement Google 136

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes.

Marketing 120

Marketing Comparison eBook Social Media 120

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? How about a movement?

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. eBook quotes and contributions. eBook quotes and contributions. As with any campaign, start with measurable goals and KPIs.

Measurement 95

Measurement eBook Tools Survey 95

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. Two separate goals : The goals for marketing teams are to reach consumers and make them think, believe or do some kind of sales focused action. This has resulted in a strong shift towards social media being categorised under the PR function.

Marketing 99

Marketing Advertising Advertising Comparison 99

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Align Social Media Shares with Published Content.

How To 75

How To Content Marketing Conference eBook 75

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. I’ve finally accepted the fact that there will always be something else I have to do, and rushing through certain tasks just to be able to move on to the next one is ineffective and ultimately more time-consuming.

eBook 60

eBook Creativity Agency Exercises 60

Solo PR Pro

JANUARY 20, 2015

Flitting from tool to tool is time consuming, and constantly trying new things will interrupt your processes and workflow. Your measurable objectives and strategies determine the tactics you’ll use, which should in turn inform the tools you select. How will your success be measured? Free ebook: “Get It in Writing!”.

Tools 40

Tools eBook Resources Measurement 40

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. This considers attention in the context of the general level of alertness or arousal.

eBook 52

eBook Groups Biotechnology Resources 52

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 116

B2B Marketing Survey Software 116

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Presspage

AUGUST 15, 2017

the importance of measurability. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. If they aren’t cerebral, then work on an eBook with short passages and quotes. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Today social sharing is more important than ever. ebooks, whitepapers, etc.) Like other educational media platforms, we don’t “sell” our partners.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

Masters in Communications

FEBRUARY 12, 2022

All the above forms of media have either migrated or opened outlets on the internet but remain classed in those older forms because they remain their primary outlet or that is where their traditions lie. Websites and digital television are technically broadcast media at the same time. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52