Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. How you handle the crisis and turn around negative press makes all the difference. It is evolutionarily advantageous to prioritize negative.

Consumer 195

Consumer Brand Branding Media 195

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Then, you can increase leads and sales, improve your ROI, and set your business up for success. You don’t have to learn how to write a press release alone!

Writing 105

Writing SEO Pitching Engineering 105

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Keep Readers in Mind. Keeping the reader in mind while pitching will set you apart immediately.

Travel 174

Travel Pitching How To Radio 174

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends.

Trends 78

Trends Brand Branding Viral 78

Sword and the Script

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. Regular readers know this blog has covered many studies over the years (i.e. It’s written to please executives rather than to connect with buyers. Second, content goes stale.

B2B 144

B2B Study Consumer Report 144

Sword and the Script

APRIL 2, 2024

The daily HARO queries email newsletters will be replaced with a new, searchable query feed in Connectively.” It’s a bit of an eclectic mix of announcements this month. And now onward with this month’s PR Tech Sum. >>> >>> Need an extra pair of hands? You must create a new account at connectively.us

Reddit 174

Reddit Software B2B Technology 174

Business Wire

MARCH 6, 2017

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release.

Measurement 160

Measurement How To Analytics Data 160

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. How real-time marketing and PR works. Tech-weary and bot-wary people are hungry for true human connection. Have you ever read a book that completely changed your life? And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. So how can you maximize your web content to reap positive business results? In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. The Best PR Tips for Your Small Business.

Small Business 99

Small Business Community Local Social Media 99

Contently - Strategy

MARCH 22, 2022

But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. At that point, hopefully , you convert your readers to your customers. It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Think about how many emails you send per day. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Connect with key influencers.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Flack's Revenge

SEPTEMBER 28, 2016

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest developments. Also, I am impressed by anyone who can consistently make money blogging.

Google 120

Google Meeting Blogging Facebook 120

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. This blog post answers the questions I get asked most frequently, along with some added comments and insights. So I decided to do that here. Learn, learn, learn.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. When people share content, they become advocates for your ideas and products.

Marketing 239

Marketing Television Handbook Web 239

Landis PR

JUNE 1, 2021

Blog courtesy of Polly Winograd Ikonen, LCI. ’s work with Save the Redwoods League connected us with Mike and his publication. ’s work with Save the Redwoods League connected us with Mike and his publication. Sharing stories that delight and inform readers in ways that they can’t get anywhere else.

Meeting 97

Meeting Media Report Social Media 97

PR Fuel

FEBRUARY 4, 2022

Read on to find out how these providers can benefit your business. The team is conversant with various types of press releases, making it easy to craft the one that aligns with your business goals. Benefits of a Press Release Service Provider for Your Business. What Is a Press Release Service Provider?

Writing 104

Writing SEO Web Google 104

PR Fuel

DECEMBER 14, 2021

This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. A press release is designed to promote specific and essential information about your business. Promoting your company’s presence on the web via social media, websites, and blogs.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story.

Storytelling 137

Storytelling Film Blogging Video 137

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). This column is about time: How we claim it as business owners, and how we can manage it to keep ourselves from being overwhelmed or letting critical tasks and projects slip through the cracks. Spoiler alert: It did not work.

System 143

System Case Study LinkedIn Community 143

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Publications want to share press releases that appeal to their readers. How will the information you’re providing appeal to their needs? Otherwise, it won’t connect with or appeal to the readers. Here are a few tips that can help. Define Your Audience.

How To 104

How To Guidelines Writing Pitching 104

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. The two businesses teamed up to field the survey for the third year in a row and polled 3,275 business executives around the world.

Leadership 189

Leadership B2B Marketing Study 189

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Meanwhile, almost 32% of businesses with a content strategy achieve 27.1% Meanwhile, almost 32% of businesses with a content strategy achieve 27.1%

How To 76

How To Pitching Writing Social Media 76

Cision

NOVEMBER 5, 2015

Competition is fierce in this always-connected, digital world. Spying on competitors is fair game, encouraged even, to learn what works and how you can combine successful, outside tactics with your own. Competitors’ formulas for success are no longer stored away under lock and key.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ReimaginePR

JULY 4, 2016

I’ve even shared some of my favorites right here on the blog. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? I’ll show you how to fix things today. Problem #1: They Don’t Respect the Reader’s Time. Your reader has a hectic life, too.

Brand 149

Brand Branding Storytelling Print 149

PRSay

MAY 23, 2018

How do you steer your client in another direction, one with more influence and more impactful reach? Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. As a business-minded professional, your client probably cares about numbers. Consider trade outlets over top-tier publications.

Media Relations 117

Media Relations Publicity Media Blogging 117

Cision

SEPTEMBER 26, 2016

According to Copyblogger, 80% of readers never get past your headline. Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. Tech tools make me seem like a better writer than I am.

Tools 120

Tools How To SEO Writing 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Cision

JANUARY 27, 2016

How do you build that trust? I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” They’re a great PR connection for you to have. You may find that one doesn’t like reporting straight news, but rather covering the stories of the business owner. Can we connect here?

Pitching 120

Pitching Writing Social Media Industry 120

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. PR is a Relationship Business. What’s running got to do with PR success? Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

PR Fuel

APRIL 29, 2021

By reviewing these benefits, you can make an informed decision for your business. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. As they continue interacting with your business, they’ll start to think of you before your competition.

Engineering 61

Engineering Consumer SEO Google 61

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. .

Engineering 128

Engineering Writing Social Media Tools 128

Ishmael's Corner

SEPTEMBER 30, 2014

I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life. Within the automotive beat, yes, the reporters are still covering how COVID-19 is affecting production, investment and new product introductions.

Mobile 73

Mobile Trends Automotive Technology 73