ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. Not sure what I mean?

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Speaking opportunities. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include sponsoring conferences, workshops, or online communities dedicated to sobriety and mindful living.

How To 78

How To Resources Storytelling Community 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 146

Data How To Storytelling Analytics 146

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Amplification is incredibly efficient. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 84

Conference Internal International Creativity 84

Ishmael's Corner

JULY 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […]. Techniques For Effective Business Communications.

Journalism 60

Journalism Advertising Advertising Storytelling 60

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 102

Media Storytelling System Technology 102

Contently - Strategy

SEPTEMBER 27, 2023

It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. The app has already launched in the U.S.,

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PRSay

NOVEMBER 7, 2019

I recommended that we hold a news conference to allow everyone to ask their questions and get it all out there at once. The way information is produced and consumed has changed vastly in those eight decades. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Flatiron Communications

NOVEMBER 23, 2014

The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” Here’s a link to a photo and my tweets from the first day of the Summit (courtesy of Eventifier ).

Storytelling 34

Storytelling Television Radio Media 34

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Cision

APRIL 22, 2015

A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. So, that’s an area of strategic value that I think communicators can think about.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment. And with positive perception came increased sales.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. I will be presenting more on this topic at the upcoming Strategic Collaboration Conference in Chicago (May 24-25).

Agriculture 90

Agriculture Employee Corporate Training 90

Cision

NOVEMBER 30, 2016

Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

JANUARY 27, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Personalization should be on marketers’ minds: creating a one-on-one marketing feel and making the consumer feel as though you created that piece of content just for them. We have to move past storytelling. Consumers have changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. As consumers, we all know that so much more goes into our spending. Are they going to annual conferences or events to interact with their peers or what Seth Godin calls “tribes?” Are they consumers who purchase gently used items on eBay or amazon.com?

Enterprise 150

Enterprise Community Education Radio 150

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. Read articles, listen to podcasts, attend workshops and conferences that interest you. I work to position our company as an employer of choice.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. We believe consumers should control who has access to their data, and we’re actively fighting for that right. 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Social media is first and foremost social! It’s about being able to build relationships and connections on social.

Social Media 85

Social Media Industry Film Viral 85

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3

Crisis 88

Crisis Employee Trade Shows Local 88

The Hoffman Agency

SEPTEMBER 1, 2020

I imagined the lack of parking spots, getting coffee at the same shop every morning, attending staff meetings in conference rooms and having countless random conversations with my coworkers. On paper, tech PR is companies communicating with other companies, industry leaders and consumers.

Pitching 36

Pitching Internal International Meeting 36

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms. Technology is broad, so the authors break it down into five dynamics.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. Testing out new tools for storytelling. As I was sharing with the team at Adobe Rush on a conference call what my students were going to do for the Breeders’ Cup – they were like – we want to see this.

Groups 66

Groups Tools Video Storytelling 66

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Tradeshow or conference. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Some roles to consider on your marketing dream team : Content writer. Data analyst.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28