Mediagraphix PR

AUGUST 27, 2023

Ever since social media became more and more prevalent in the world, multiple ways emerged in which companies could stay connected to their consumers. Social media also became… The post Top Tips to Organize a Successful Press Conference for Business Communication appeared first on MediagraphixPR.

Conference 52

Conference Communications Social Media Writing 52

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […]. The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions.

Privacy 155

Privacy Data Consumer Brand 155

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. Source: TriNet’s Twitter.

Conference 62

Conference Trade Shows Brand Branding 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. The one-day Washington D.C.

Conference 120

Conference Measurement Twitter Reputation 120

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, the access of unauthorized information from a telecommunications company by a cyber criminal will potentially affect all of the clients and users while a successful phishing scam on a specific shopper will likely only compromise that individual consumer. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. A relevant topic trending among event and conference managers is diversity at business conference speaking panels.

B2B 156

B2B How To Conference B2C 156

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 8–10: Breaking Misconceptions About Communicating With Rural Americans. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

JANUARY 9, 2024

Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Among the science and technology conferences scheduled for 2024 are CES in early January. In February, conferences such as AAAS, World Ag Expo and MWC Barcelona will take place. Train staff members one at a time.

Training 102

Training Conference Technology Meeting 102

Agility PR Solutions

OCTOBER 27, 2021

Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners.

Conference 155

Conference Study Consumer Strategy 155

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Shift Communications

APRIL 15, 2015

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. If you work in the tech space, then you know the line up I’m referring to – CES, Mobile World Congress, SXSW, HiMSS, RSA Conference and Tech Crunch Disrupt among others. Should we speak there?

Conference 60

Conference Mobile Local Creativity 60

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. A new survey by The Conference Board reveals the environment for […]. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions.

Corporate 148

Corporate Policies Conference Survey 148

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Consumers are gravitating towards clean formulations, dermatologists, and gynecologist-tested essentials that combine gentleness with efficacy.

Trends 88

Trends Consumer Conference Technology 88

PR 20/20

SEPTEMBER 25, 2017

It’s the most wonderful time of the year: conference season. What better way to come together with fellow marketing individuals than during industry conferences? Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. Plan Out Your Agenda In Advance.

Conference 62

Conference Marketing Local Advertising 62

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Their advice to conference attendees? What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

MARCH 8, 2019

With consumer awareness at an all-time high in regards to environmental impact, companies are revolutionizing their SPF products to cater to this growing demand of keeping ingredients clean, yet effective. Physical Sunscreens are on the rise!

Conference 68

Conference Trends Radio Technology 68

PR 20/20

OCTOBER 30, 2018

There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. MAICON will also offer five workshops preceding the conference on Tuesday, July 16.

Conference 45

Conference Marketing Case Study Hotels 45

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

Onclusive

MARCH 9, 2023

Today, many virtual and in-person events take place internationally, ranging from women-only conferences and protests to gift giving and social media appreciation posts. A brands reputation and values are becoming an ever-important factor for consumers. If the language in your comms tailored to all audiences?

Internal 195

Internal International Brand Branding 195

Cision

APRIL 6, 2017

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Check back on the Cision blog tomorrow for further verifiable insights from the Forrester Consumer Conference.

Marketing 237

Marketing Conference Data Consumer 237

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Then there was the.com wave where certain services went online and sold to consumers. Transparency in Marketing Measurement.

Storytelling 284

Storytelling B2C Retail Measurement 284

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Good morning from the West Coast!

Conference 40

Conference Analysis Journalism Employee 40

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

PRSay

MARCH 23, 2022

Peterson , chief economist at The Conference Board. PRSA members have exclusive access to this conversation, which also featured an exploration of how the war will likely affect the economy and our organizations, as well as what rising gas prices mean for consumer spending and recovery from the pandemic. Listen to this session here.

Communications 154

Communications Conference Crisis Corporate 154

Landis PR

APRIL 1, 2024

In this blog, I’ll share key takeaways learned at the conference from a MarCom perspective. I was impressed that many of the developers speaking at the conference were asking the right questions and keeping concerns like this in mind while developing the technology.

Conference 59

Conference Technology Training Customer Service 59

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. It helps keep you up to date on new trends and developments.

Publicity 177

Publicity Case Study Ethics Study 177

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Amplification is incredibly efficient. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable. The point, of course, is to be quoted, so you must be quotable.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. In 2020, this PR professional was among them.

Retail 156

Retail Automotive Conference Data 156