Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Still, nearly half (47 percent) of consumer perceptions about a company are shaped by the customer benefits it provides, the surveys found. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Let’s say you work in marketing at that ramen company.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Stern + Associates

MAY 20, 2022

It is not unusual for regulators to clash with technology companies when trying to establish policies for protecting citizens as well as the rights of the company. In recent hearings on Big Tech, Congress wrestled with how and when to regulate private tech companies’ automated products like Alexa in our homes.

Company 62

Company Privacy Policies Government 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Similarly, artificial intelligence (AI) has seen its share of controversy.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. 72% of companies don’t have an AI policy in place While 21% of respondents said their workplaces have an AI policy in place, 72% reported they don’t have one (though 22% noted plans to create one).

Report 182

Report Policies Survey Ethics 182

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. So, was Definers ethical? It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Newsfile

OCTOBER 10, 2023

In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. According to a U.S.

Privacy 52

Privacy Ethics Airlines Data 52

Presspage

FEBRUARY 15, 2024

Picture this: your company is unveiling its quarterly earnings in a press release, and you’re unsure of how investors will react. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships. Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships.

Strategy 100

Strategy Privacy Ethics Resources 100

Stern + Associates

FEBRUARY 2, 2023

A former senior NASA robotics researcher and Mars Exploration research engineer at the space agency’s storied Jet Propulsion Laboratory (JPL), co-founder of a trailblazing ed-tech company , and dean of the 10,000-student strong College of Engineering at The Ohio State University , Ayanna Howard, Ph.D. ,

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. Separately, the company also announced a ChatGPT plugin for Owler. One new product for Cision.

Software 128

Software Pitching Ethics Privacy 128

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains.

Tools 75

Tools Ethics Technology Privacy 75

The Hoyt Organization

SEPTEMBER 8, 2023

The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. It is important for companies to be aware of any potential privacy and compliance issues, as well as any potential biases or prejudices embedded within their AI algorithms.

Publicity 96

Publicity Ethics Analysis Data 96

Deirdre Breakenridge

JUNE 27, 2018

For many companies today, being global describes far more than the geographies in which they operate. Today, companies are compelled by their consumers to do more for society’s common good. As the face of the company, marketers see their roles changing to fit this new environment. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. Think about how much time you can save each day if you apply this to a few tasks.

Enterprise 184

Enterprise Tools Technology Privacy 184

PR in High Definition

JUNE 28, 2023

Ethical issues Clare also referenced Microsoft’s responsible AI principles – fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability – making the particularly significant point that these are continually reviewed and updated. It took only two months to achieve 100 million users.

Ethics 62

Ethics Technology Privacy Government 62

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics 79

Ethics Privacy Data Financial 79

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 64

Consumer Privacy Brand Branding 64

Stern + Associates

NOVEMBER 2, 2023

A practical guide for how marketers should be thinking about AI and machine learning that was named a top AI book and a top business book of 2022, it includes real-world examples of companies, including Starbucks and Coca-Cola, that are successfully leveraging AI in marketing.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 180

Reputation Privacy Banking Ethics 180

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Investors are seeking clear evidence of how companies are contributing to these new global climate goals, especially in reducing their carbon footprint and enhancing social governance. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all.

Facebook 135

Facebook Privacy Data Survey 135

PR in High Definition

MAY 24, 2023

This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work. For example, if I use Google and search ‘AI’, the results come back with a multitude of news items, various descriptions of AI and a range of company articles using the term ‘AI’.

Google 62

Google Engineering Tools Privacy 62